2054 articles by Peter Adams

• Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

  July 17, 2025

• 3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

  July 16, 2025

• Olipop’s new ads show how the brand is winning people back to soda

  July 15, 2025

• KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

  July 14, 2025

• ‘Superman’ takes over Roku with first-to-market search integrations

  July 11, 2025

• WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

  July 10, 2025

• WPP’s outlook sinks as advertising faces worsening macro conditions

  July 9, 2025

• 7 successful marketing campaigns that met 2025’s chaos with determination

  July 8, 2025

• Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

  July 8, 2025

• How marketers can respond with empathy to consumer tariff shocks

  July 8, 2025

• Unilever debuts AI-driven design unit to wean brands off TV-first model

  July 7, 2025

• Puma brings popular shoes to Fortnite as sportswear marketing evolves

  July 2, 2025

• Coke brings personalized touch to Disney ‘Star Wars’ collaboration

  July 1, 2025

• Seventh Generation hires CMO who helped build Kinder brand in US

  June 30, 2025

• How Target is tackling back-to-school marketing with dual campaigns

  June 30, 2025

• DoorDash parodies horror classics in pitch to budget-crunched parents

  June 27, 2025

• Subway enters Happy Gilmore’s headspace with digital experience

  June 26, 2025

• Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

  June 24, 2025

• Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

  June 23, 2025

• Southwest argues seating policy changes are NBD in cheeky new ads

  June 20, 2025

• Amazon, Roku address CTV advertising reach and efficiency in new deal

  June 18, 2025

• TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

  June 17, 2025

• How DoorDash is evolving its retail media arm as ad revenue grows

  June 16, 2025

• PepsiCo taps VaynerMedia to evolve in-house agency model

  June 16, 2025

• Peloton names fourth CMO in 5 years as turbulence persists

  June 13, 2025

• Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

  June 12, 2025

• Publicis deepens AI transformation services with help from Nvidia

  June 11, 2025

• M&M’s promotes cross-generational unity with new creative platform

  June 10, 2025

• Amazon widens access to video generator as AI ad tools gain traction

  June 10, 2025

• WPP CEO Mark Read to retire at challenging juncture for agency giant

  June 9, 2025

• Airbnb names new CMO on tails of major platform overhaul

  June 6, 2025

• Equinox names new CMO to grow luxury fitness chain’s brand awareness

  June 5, 2025

• Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

  June 4, 2025

• Instacart embraces ‘90s nostalgia with throwback ads and prices

  June 3, 2025

• Progressive comes to the rescue when Superman can’t in movie tie-up

  June 2, 2025

• RXBar scrubs corporate jargon from social feeds in battle against B.S.

  June 2, 2025

• Sprite targets ads around scorching temps for global summer campaign

  May 29, 2025

• Droga departs Accenture Song CEO post at fluid moment for creativity

  May 28, 2025

• Coke pushes Gen Z to ditch digital noise and embrace summer fun

  May 27, 2025

• Walmart shakes up US ad division to keep pace with technological change

  May 22, 2025

• Publicis acquires Captiv8 as influencer marketing ambitions expand

  May 22, 2025

• Urban Outfitters deepens Gen Z experiential strategy for back to school

  May 20, 2025

• Walmart’s global ad business soars 50% following Vizio integration

  May 19, 2025

• Netflix hones pitch to brands with richer data, personalization tools

  May 15, 2025

• YouTube spotlights how brands can own cultural moments at ad showcase

  May 15, 2025

• CMOs stretch static budgets further, with downsides for agencies: report

  May 12, 2025

• Meta touts complementary powers of video, AI in overture to brands

  May 9, 2025

• TikTok reassures brands on future as advertising ambitions broaden

  May 7, 2025

• Google adds retail media data to YouTube ads, beefing up pitch to brands

  May 6, 2025

• 5 years of media evolution provide few answers to brands’ chaotic 2025

  May 6, 2025

• Amazon’s booming ad business faces dynamic challenge from tariffs

  May 2, 2025

• Publicis acquires Adopt to strengthen connection to sports culture

  April 30, 2025

• Chipotle brings trading card mania to Roblox with new experience

  April 29, 2025

• WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

  April 28, 2025

• Google’s ad business remains robust despite macro, regulatory threats

  April 25, 2025

• Peloton CMO departs as fitness brand shakes up marketing group

  April 24, 2025

• Axe leans on Pete Davidson’s wisdom to help men level up their rizz

  April 23, 2025

• Hotels.com returns to mascot-focused marketing with Bellboy character

  April 22, 2025

• Google holds monopoly over key areas of ad tech, US judge rules

  April 17, 2025

• Snap names first CMO in 2 years in lead-up to advertising showcase

  April 17, 2025

• IAB: As brands diversify ad spend, midsize media firms grow fastest

  April 17, 2025

• Publicis remains confident even as marketers’ tariff anxiety rises

  April 16, 2025

• Chili’s pop-up finances fast food meals in latest dig at rising prices

  April 15, 2025

• Burger King poaches Applebee’s CMO to build on modernization plan

  April 14, 2025

• Lowe’s bets on sports video games to drive up Gen Z brand loyalty

  April 11, 2025

• Panera reintroduces brand with focus on dine-in cafe experience

  April 10, 2025

• Subway hires CMO from PepsiCo beverages to lead global marketing

  April 9, 2025

• Kit Kat protects downtime in a chaotic world with Break Brothers

  April 8, 2025

• Domino’s expands remit of AOR WorkInProgress after campaign wins

  April 7, 2025

• How CMOs can stay reactive as Trump tariff chaos threatens budgets

  April 4, 2025

• Marketers are moving at the speed of culture — but can they define it?

  April 3, 2025

• PepsiCo names new US beverages CMO amid soda category disruption

  March 31, 2025

• Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

  March 31, 2025

• Global ad spending expectations sink on trade war uncertainty: WARC

  March 27, 2025

• Twix ditches left-right divide for new brand position around unity

  March 26, 2025

• JCPenney embraces social-first marketing with VaynerMedia hire

  March 25, 2025

• McDonald’s mascots land in Minecraft to tap into video game fandom

  March 21, 2025

• Hostess speaks the language of snacks with pun-heavy brand platform

  March 20, 2025

• How Unilever’s AI marketing bets are increasing production efficiency

  March 19, 2025

• Macy’s cracks into scripted TV as brand, entertainment converge

  March 18, 2025

• Publicis’ Coke media account win could be landing at just the right time

  March 17, 2025

• Marketing leaders share how consumer backlash strengthened their brands

  March 13, 2025

• CMO role paves path to bigger leadership appointments: Spencer Stuart

  March 12, 2025

• Rare Beauty CMO on winning Gen Z through community-oriented marketing

  March 11, 2025

• How cult brands like Crocs, Southwest see influencer marketing evolving

  March 10, 2025

• NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor

  March 7, 2025

• Publicis acquires Lotame to fortify data-driven marketing position

  March 6, 2025

• Target’s digital ad unit delivers $2B in value for embattled retailer

  March 5, 2025

• 5 Oscars advertisers unite for multi-ad ode to stunt work

  March 4, 2025

• WPP strikes cautious note as macroeconomic uncertainty intensifies

  March 3, 2025

• Walmart weds gaming, commerce closer together with interactive series

  Feb. 27, 2025

• IHOP in-houses creative as part of bid to return to cultural relevance

  Feb. 26, 2025

• Retail media’s impact on holiday advertising rises: Sensor Tower

  Feb. 25, 2025

• Dove’s first crack into humorous ads riffs on ‘moist’ aversion

  Feb. 20, 2025

• 27% of CMOs remain reluctant to adopt generative AI: Gartner

  Feb. 19, 2025

• Trade Desk’s big bet on AI in advertising hits rollout snags

  Feb. 18, 2025

• DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads

  Feb. 12, 2025

• Welch’s CMO on shaking off staid marketing, embracing experiential

  Feb. 12, 2025

• Adidas tackles sports sideline pressures with ‘You Got This’ campaign

  Feb. 11, 2025

• Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

  Feb. 10, 2025

• Amazon’s bet on Prime Video ads pays off as advertiser pool widens

  Feb. 7, 2025

• Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage

  Feb. 6, 2025

• Google’s ad revenue growth turns sluggish as industry clouds gather

  Feb. 5, 2025

• Oreo hypes Post Malone cookie drop with new Snapchat ad format

  Feb. 5, 2025

• McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

  Feb. 4, 2025

• Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

  Feb. 3, 2025

• Clif Bar celebrates athlete perseverance with new brand platform

  Jan. 31, 2025

• Meta’s AI tools attract more advertisers as tech enters ‘defining’ year

  Jan. 30, 2025

• How generative AI’s role will evolve in 2025 as marketers probe its utility

  Jan. 29, 2025

• Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

  Jan. 27, 2025

• Cheetos continues to embrace ‘Other Hand’ imperfection with custom font

  Jan. 23, 2025

• Netflix’s next phase of advertising growth hinges on in-house ad tech

  Jan. 22, 2025

• Kantar Media sold for $1B amid measurement landscape upheaval

  Jan. 21, 2025

• Trade Desk buys ad data firm Sincera as brands seek objective insights

  Jan. 17, 2025

• Oreo plays on lore behind its brand name with web audio challenge

  Jan. 16, 2025

• Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

  Jan. 15, 2025

• How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

  Jan. 14, 2025

• How Walmart’s latest brand refresh reinforces bigger digital ambitions

  Jan. 13, 2025

• Amazon offers ad tech to retailers in retail media land grab

  Jan. 10, 2025

• Starbucks hands Anomaly US creative duties in blow to WPP: report

  Jan. 9, 2025

• Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them

  Jan. 8, 2025

• McDonald’s value menu launch gets inspirational boost from John Cena

  Jan. 7, 2025

• 10 marketing predictions for 2025 as new era of productivity dawns

  Jan. 7, 2025

• JCPenney hires agency Mischief, seeking bigger creative swings

  Jan. 6, 2025

• Dove shreds toxic New Year’s resolutions in latest body confidence push

  Jan. 3, 2025

• Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign

  Jan. 2, 2025

• Nike shifts more performance dollars to brand building as part of reset

  Dec. 20, 2024

• Uber hires Target, Albertsons retail media maven to lead ads business

  Dec. 19, 2024

• Sony, Disney put Mickey on the court for Christmas Day NBA broadcast

  Dec. 18, 2024

• Consumers call AI-generated video ads annoying, confusing, per NIQ

  Dec. 17, 2024

• Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke

  Dec. 16, 2024

• WPP, Universal Music Group partner to deepen brands’ access to music culture

  Dec. 13, 2024

• Hostess refreshes packaging, logo as part of modernization drive

  Dec. 12, 2024

• Netflix partners with Mastercard as streamer’s experiential ambitions ramp up

  Dec. 11, 2024

• How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland

  Dec. 10, 2024

• Omnicom acquires IPG to create advertising agency behemoth

  Dec. 9, 2024

• J. Crew taps Skims marketer as CMO to boost cultural relevance

  Dec. 6, 2024

• Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona

  Dec. 5, 2024

• Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness

  Dec. 4, 2024

• Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos

  Dec. 3, 2024

• 7 top campaigns from 2024 and the tactics that drove success

  Dec. 3, 2024

• Adobe names former Intuit marketer as CMO to expand brand reach

  Dec. 2, 2024

• Why Google’s potential Chrome sell-off could sow fresh marketing disruption

  Nov. 22, 2024

• Mediaocean acquires Innovid to sharpen focus on creative, CTV

  Nov. 21, 2024

• Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

  Nov. 21, 2024

• Trade Desk tries to shake up streaming TV with content-agnostic strategy

  Nov. 20, 2024

• Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition

  Nov. 19, 2024

• MediaSense acquires R3 to expand global footprint, service capabilities

  Nov. 18, 2024

• Pepsi swaps out burger chain soda orders in brand’s latest video stunt

  Nov. 15, 2024

• Target debuts ‘weirdly hot’ Santa for second holiday advertising push

  Nov. 14, 2024

• Why Tide is shifting to social-first marketing for its latest NFL blitz

  Nov. 14, 2024

• Purina races onto Roblox with game focused on virtual pets

  Nov. 13, 2024

• Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

  Nov. 12, 2024

• Heineken USA names new CMO focused on brand building

  Nov. 11, 2024

• AppLovin’s breakthroughs in AI-powered advertising propel growth

  Nov. 8, 2024

• Papa Johns names new CMO to elevate data-driven creativity

  Nov. 7, 2024

• Yum Brands says AI-powered marketing is helping drive transactions

  Nov. 6, 2024

• Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

  Nov. 6, 2024

• Amazon’s holiday campaign spotlights classic song, acts of kindness

  Nov. 5, 2024

• Amazon trumpets new AI-powered tools for marketers as costs soar

  Nov. 1, 2024

• Meta’s generative AI tools find purchase with users and advertisers

  Oct. 31, 2024

• Google ads performance robust despite existential threats

  Oct. 30, 2024

• McKinsey: CMOs feel unprepared as duties pile up

  Oct. 29, 2024

• VML unites design capabilities, talent under new studio offering

  Oct. 28, 2024

• Columbia revamps creative strategy with new top marketer, agency

  Oct. 25, 2024

• Red Lobster appoints new CMO to usher in post-bankruptcy era

  Oct. 24, 2024

• Milk-Bone revels in rom-com tropes with movie trailer parody campaign

  Oct. 23, 2024

• Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

  Oct. 22, 2024

• Publicis again raises guidance as personalization bets attract clients

  Oct. 21, 2024

• Inside Walmart’s pop culture-heavy 2024 holiday campaign

  Oct. 21, 2024

• Domino’s promotes brand chief to CMO to sharpen global strategy

  Oct. 17, 2024

• Moët Hennessy on balancing generative AI hype with luxury expectations

  Oct. 17, 2024

• Starbucks hands US creative duties to WPP amid turnaround push

  Oct. 16, 2024

• Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign

  Oct. 15, 2024

• Nespresso’s marketing and sustainability maven on her dual role

  Oct. 11, 2024

• How AI gives Hershey an edge for high-stakes Halloween season

  Oct. 10, 2024

• PepsiCo Foods creative chief on in-housing and ‘borderless’ content

  Oct. 9, 2024

• A marketer’s guide to Advertising Week New York 2024

  Oct. 7, 2024

• Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

  Oct. 3, 2024

• JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

  Oct. 2, 2024

• Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

  Oct. 1, 2024

• Mondelēz expands generative AI marketing bets with new platform

  Sept. 27, 2024

• Forrester: Online ad tolerance rises while trust remains low

  Sept. 26, 2024

• Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

  Sept. 25, 2024

• Kay Jewelers refreshes brand to better reach Gen Z, millennials

  Sept. 24, 2024

• What FCB’s stealthy data unit says about the future of agency creativity

  Sept. 23, 2024

• Amazon launches AI-powered video ad generator ahead of holidays

  Sept. 23, 2024

• Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

  Sept. 20, 2024

• Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

  Sept. 19, 2024

• Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

  Sept. 17, 2024

• Life cereal brings back Mikey to ride wave of nostalgic marketing

  Sept. 13, 2024

• JCPenney’s Prime Video football blitz ties celebrities to weekly deals

  Sept. 11, 2024

• Former Hyundai CMO named X’s global head of marketing

  Sept. 10, 2024

• VML Global CEO Jon Cook on agency merger, AI bets and optimism

  Sept. 9, 2024

• How Target is courting pet owners with a collection designed by ‘fur-fluencers’

  Sept. 9, 2024

• Nike depicts drudgery of running in latest leg of comeback campaign

  Sept. 6, 2024

• Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty

  Sept. 5, 2024

• E.l.f. Cosmetics bows entertainment brand with original album release

  Sept. 4, 2024

• ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

  Sept. 3, 2024

• Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance

  Aug. 30, 2024

• KFC names new US CMO to bolster turnaround efforts

  Aug. 29, 2024

• Chili’s CMO on brand’s winning value message and evolving data strategy

  Aug. 29, 2024

• Hyundai’s former CMO Zepeda departs following internal reorganization

  Aug. 28, 2024

• Buffalo Wild Wings brings Jason Kelce back to football in new ads

  Aug. 27, 2024

• Dentsu enriches sports marketing data strategy with Sports Innovation Lab

  Aug. 26, 2024

• Coke Zero Sugar leans into gaming to reach Gen Z college football fans

  Aug. 23, 2024

• Marketing data security threats are rising: Where CMOs see gaps

  Aug. 22, 2024

• Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

  Aug. 21, 2024

• Netflix boosts advertiser dealmaking with fine-tuned strategy

  Aug. 20, 2024

• Simon Cowell judges Domino’s Pizza alongside new quality captains

  Aug. 19, 2024

• Walmart’s ad unit extends blockbuster growth streak, boosting profits

  Aug. 16, 2024

• James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

  Aug. 15, 2024

• Choice Hotels names new creative, media agencies to drive brand awareness

  Aug. 14, 2024

• Allbirds CMO on why brand building is key to company’s turnaround plan

  Aug. 14, 2024

• WeightWatchers debuts new creative as it navigates weight-loss drug boom

  Aug. 12, 2024

• GARM shutters following X antitrust suit against brand safety group

  Aug. 9, 2024

• Panera Bread nabs Papa Johns CMO following menu overhaul

  Aug. 8, 2024

• Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

  Aug. 7, 2024

• Google loses search antitrust case in blow to digital ad juggernaut

  Aug. 6, 2024

• Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

  Aug. 5, 2024

• Amazon misses on ad sales while Prime Video push ramps up

  Aug. 2, 2024

• Meta’s AI vision: Automating creative and personalizing ads in real time

  Aug. 1, 2024

• NBCUniversal tops Olympics record as ad sales surpass $1.2B

  July 31, 2024

• Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’

  July 30, 2024

• As retail media networks widen their scope, is a reckoning inbound?

  July 30, 2024

• Experian launches retail media solution for networks seeking richer data

  July 29, 2024

• Why Hyundai shifted gears for more emotional Summer Olympics ads

  July 26, 2024

• Vitaminwater returns to its New York roots in Spike Lee-directed ads

  July 25, 2024

• Google ad revenue resilient as company contends with cookie, AI transitions

  July 24, 2024

• Nike kicks off marketing comeback with gritty Olympics ads

  July 22, 2024

• Netflix’s ad-supported tier grows 34%, with critical scale in sight

  July 19, 2024

• Publicis raises outlook as new business wins keep rolling in

  July 18, 2024

• Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO

  July 16, 2024

• IAB: Digital video advertising KPIs shift, with business outcomes on top

  July 16, 2024

• Hershey hands US media duties to Publicis, adding to agency’s win streak

  July 15, 2024

• Walmart builds wide lead among US retail media networks, report finds

  July 11, 2024

• 6 campaigns that signaled a creative resurgence in H1 2024

  July 10, 2024

• Coke’s Summer Olympics campaign celebrates unifying power of hugs

  July 10, 2024

• Etsy addresses anxiety over AI, mass manufacturing with new brand mission

  July 9, 2024

• Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut

  July 8, 2024

• Kind brings lighter touch to healthy snack marketing in brand refresh

  July 8, 2024

• Dove CMO who built brand’s purpose marketing bona fides departs

  July 3, 2024

• Hasbro’s early adoption of Prime Video ads helps reel in new buyers

  July 3, 2024

• Hoka’s latest avian-themed ads look to shore up favor among runners

  July 2, 2024

• GroupM taps McDonald’s CX maven to lead Wavemaker US

  July 1, 2024

• P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series

  June 28, 2024

• Report: Gen Alpha’s tech sophistication will challenge brand strategies

  June 27, 2024

• Verizon unveils future-facing new look with ad campaign nodding to its past

  June 26, 2024

• Chili’s arcade-inspired video game slams rising fast food prices

  June 25, 2024

• WPP promises brands ‘exponentially more content’ with AI Production Studio

  June 24, 2024

• PepsiCo experiments with Smart Cans, AI tech to improve personalization

  June 24, 2024

• Gopuff’s brand-building drive gets celebrity boost from Tom Brady

  June 20, 2024

• Amazon unveils cookieless ad-targeting solution at Cannes Lions

  June 18, 2024

• Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

  June 17, 2024

• Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

  June 14, 2024

• Oracle exits advertising business following revenue falloff

  June 13, 2024

• Kantar: AI pivot helps fuel brand value growth following down year

  June 12, 2024

• Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

  June 11, 2024

• On Running appoints Zendaya as brand partner in multiyear deal

  June 7, 2024

• WARC: Retail media’s meteoric growth to cool down in ‘25

  June 6, 2024

• WPP integrates Anthropic’s tech to further generative AI transformation

  May 28, 2024

• E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge

  May 24, 2024

• Google to bring ads to new AI Overview as part of search transformation

  May 22, 2024

• Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

  May 21, 2024

• Walmart ad sales pop as more brands buy into retail media

  May 20, 2024

• Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

  May 17, 2024

• YouTube pitches advertisers on streaming dominance, unskippable video ads

  May 16, 2024

• CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

  May 15, 2024

• Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

  May 14, 2024

• Reddit hires Google vet to guide ad product development post IPO

  May 13, 2024

• Reebok spins photo memories into custom digital sneakers with AI tool

  May 10, 2024

• Not crushing it: Apple’s new iPad Pro ad met with wave of backlash

  May 9, 2024

• Gap names new global CMO amid push to revitalize brand

  May 8, 2024

• How Meta is addressing marketers’ generative AI concerns with new tools

  May 8, 2024

• Omnicom shakes up Sparks & Honey amid Omni platform push

  May 6, 2024

• Digital’s media-buying bonanza wrestles with an industry at crossroads

  May 6, 2024

• TikTok makes bigger bet on publishers with ads tied to buzzy content, events

  May 2, 2024

• Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut

  May 1, 2024

• Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

  April 30, 2024

• WPP lags agency peers amid China, tech spending pullbacks

  April 29, 2024

• Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

  April 26, 2024

• Why Meta’s costly AI vision looks more compelling than the metaverse

  April 25, 2024

• Saks seeks to carve out luxury niche in retail media with network launch

  April 24, 2024

• Firehouse Subs deepens agency bench to ignite ‘creative firepower’

  April 23, 2024

• Omnicom’s bets on precision marketing contribute to growth bump

  April 22, 2024

• Why Sprite is heating up its lifestyle pitch with new Chill soda

  April 22, 2024

• Southwest finds its swagger again with ‘The Big Flex’ campaign

  April 19, 2024

• AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch

  April 18, 2024

• Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends

  April 17, 2024

• Report: CMO tenure stabilizes, though volatility remains high at top brands

  April 16, 2024

• Meet the agency behind some of CPG’s splashiest brand refreshes

  April 15, 2024

• Publicis credits new business tailwinds, tech rebound for continued strength

  April 15, 2024

• Wow Bao links restaurant rewards to Roblox in platform-first integration

  April 11, 2024

• Puma rallies around sport performance for largest marketing investment yet

  April 10, 2024

• Dove pledges to not use AI models in lieu of real women in its advertising

  April 9, 2024

• Snap expands perks for ‘leaned in’ agency partners with new program

  April 8, 2024

• Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

  April 5, 2024

• Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

  April 4, 2024

• Dramamine goes for the gut with documentary tribute to barf bags

  April 3, 2024

• Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

  April 2, 2024

• Walmart’s ad growth playbook involves winning more non-endemic brands

  April 1, 2024

• How MoonPie, SunChips are taking advantage of solar eclipse mania

  March 29, 2024

• GroupM doubles down on women’s sports, with support from major brands

  March 28, 2024

• Manischewitz rebrands to extend appeal beyond kosher aisle

  March 27, 2024

• Nike commits to bolder brand marketing as part of rebound plan

  March 26, 2024

• Lyft deepens ad-targeting, measurement bench as in-app video launches

  March 22, 2024

• Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push

  March 21, 2024

• Retail media’s rise increasingly reliant on offsite programmatic media, report finds

  March 20, 2024

• Starbucks sunsets global CMO role amid larger structural shakeup

  March 19, 2024

• How Bubly aims to shake up sparkling water with new Burst brand extension

  March 19, 2024

• Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years

  March 18, 2024

• Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences

  March 15, 2024

• Garnier launches new line with biggest investment in over 10 years

  March 14, 2024

• ‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

  March 13, 2024

• Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

  March 11, 2024

• Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’

  March 11, 2024

• ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

  March 8, 2024

• Hugo Boss lands on Roblox to promote new denim-inspired clothing line

  March 7, 2024

• Corona anoints Pedro Pascal top brand ambassador to connect to culture

  March 6, 2024

• Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

  March 5, 2024

• UTA buys Gen Z-focused consultancy amid marketing services expansion

  March 4, 2024

• Home Depot tops inclusive brand rankings as DEI faces challenges

  March 1, 2024

• Gap reworks Jungle’s TikTok hit to show off spring linen collection

  Feb. 29, 2024

• Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

  Feb. 28, 2024

• Mucinex invites players to crush Mr. Mucus in AI-powered game

  Feb. 27, 2024

• WPP feels pinch of tech pullback as AI strategy comes into focus

  Feb. 26, 2024

• Walmart-Vizio deal raises fresh concerns about retail media walled gardens

  Feb. 23, 2024

• Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

  Feb. 22, 2024

• Quaker celebrates everyday moments of affirmation in creative reset

  Feb. 21, 2024

• Walmart buys Vizio for $2.3B as retail media race turns to streaming

  Feb. 20, 2024

• ANA: Marketing workforce diversity slips, reversing yearslong trend

  Feb. 16, 2024

• Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

  Feb. 15, 2024

• Ikea defies ‘don’t try this at home’ in debut creative from McCann

  Feb. 14, 2024

• Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

  Feb. 13, 2024

• ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

  Feb. 12, 2024

• Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

  Feb. 9, 2024

• Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

  Feb. 8, 2024

• Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

  Feb. 7, 2024

• Google’s cookie deprecation plans draw fresh watchdog pushback

  Feb. 6, 2024

• J. Crew awards media AOR duties to PMG following Madewell success

  Feb. 5, 2024

• Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

  Feb. 1, 2024

• Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

  Feb. 1, 2024

• YouTube revenue tops $9B in sign ad-spending appetites are recovering

  Jan. 31, 2024

• McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

  Jan. 30, 2024

• Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

  Jan. 26, 2024

• Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

  Jan. 25, 2024

• Netflix’s ad tier gathers momentum as it continues to evolve

  Jan. 24, 2024

• Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

  Jan. 23, 2024

• Coors Light’s silver bullet train returns for Super Bowl with seats for fans

  Jan. 23, 2024

• Data-driven marketing investments to top $36B in 2024, report finds

  Jan. 22, 2024

• Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

  Jan. 19, 2024

• Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

  Jan. 18, 2024

• ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

  Jan. 17, 2024

• Tito’s vodka rolls out autonomous Spokescart in first major brand platform

  Jan. 12, 2024

• Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

  Jan. 11, 2024

• Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII

  Jan. 10, 2024

• 8 predictions for 2024 as marketing seeks a new normal

  Jan. 9, 2024

• Instacart seeks off-site retail media scale with Google Shopping ads pact

  Jan. 9, 2024

• IPG sells Hill Holliday, Deutsch New York to marketing services upstart

  Jan. 8, 2024

• Amazon makes key hire to lead Prime Video’s advertising expansion

  Jan. 5, 2024

• Peloton brings fitness classes to TikTok in bigger push for Gen Z

  Jan. 4, 2024

• Halo Top enlists everyday athletes for New Year’s resolutions push

  Jan. 3, 2024

• Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary

  Jan. 2, 2024

• Peacock’s first exclusive NFL game will go commercial-free for a quarter

  Dec. 21, 2023

• In-house agency sophistication rises, output improves: survey

  Dec. 21, 2023

• Oreo sets Super Bowl return a decade after watershed Twitter play

  Dec. 20, 2023

• Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz

  Dec. 19, 2023

• Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

  Dec. 18, 2023

• Trivago introduces brand refresh with ads localized with help from AI

  Dec. 15, 2023

• Doritos looks to disrupt spirits category with nacho cheese-flavored drink

  Dec. 14, 2023

• Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

  Dec. 13, 2023

• Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

  Dec. 11, 2023

• Peloton CMO jumps to Verizon after less than a year in role

  Dec. 7, 2023

• ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’

  Dec. 6, 2023

• Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

  Dec. 5, 2023

• Ad-spending market continues to recover, though 2024 presents mixed picture

  Dec. 4, 2023

• Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

  Dec. 1, 2023

• Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

  Nov. 30, 2023

• Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

  Nov. 29, 2023

• How Walmart’s shoppable rom-com bridges holiday content, commerce

  Nov. 28, 2023

• Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

  Nov. 28, 2023

• RTB House turns to generative AI to improve programmatic precision

  Nov. 27, 2023

• Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

  Nov. 22, 2023

• State Farm conjures celebrities for biggest creative launch in 3 years

  Nov. 21, 2023

• Ally’s generative AI experiment reduces marketing busywork

  Nov. 17, 2023

• Nike names new CMO as it chases next era of growth

  Nov. 15, 2023

• Chili’s remixes Baby Back Ribs jingle with Boyz II Men

  Nov. 14, 2023

• Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

  Nov. 13, 2023

• How Pop-Tarts Bites hones its messaging with data-driven insights

  Nov. 13, 2023

• E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

  Nov. 10, 2023

• Unilever spins TikTok soap opera as part of #CleanTok sponsorship

  Nov. 9, 2023

• Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

  Nov. 8, 2023

• Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

  Nov. 3, 2023

• Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

  Nov. 2, 2023

• Target lights up digital in holiday push that balances sentiment, value

  Nov. 1, 2023

• Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

  Oct. 31, 2023

• Omnicom boosts retail media offer with Flywheel Digital acquisition

  Oct. 30, 2023

• Amazon upgrades ad suite with new data clean room, AI image generator

  Oct. 26, 2023

• Google brushes off ad controversies as search, YouTube regain momentum

  Oct. 25, 2023

• Nike, Dove team to tackle high turnover rate of teen girls in sports

  Oct. 24, 2023

• Mekanism’s CEO on future proofing the agency with performance marketing

  Oct. 23, 2023

• Edgewell, Ford on preserving an innovative streak in times of constraint

  Oct. 20, 2023

• How General Mills refreshed its fruit snack brands to fend off disruptors

  Oct. 19, 2023

• State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

  Oct. 18, 2023

• Marketers see promise in push to ‘decouple’ retail media data

  Oct. 17, 2023

• Publicis extends winning streak as data-driven services provide windfall

  Oct. 16, 2023

• Advertising Week begins: How marketers can make the most of the industry bonanza

  Oct. 16, 2023

• How Target is expanding its retail media network as holiday marketing heats up

  Oct. 13, 2023

• M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

  Oct. 11, 2023

• McDonald’s US CMO on brand’s first-party data transformation

  Oct. 11, 2023

• Why Momentum is betting machine learning can upgrade experiential

  Oct. 9, 2023

• Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z

  Oct. 9, 2023

• Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

  Oct. 6, 2023

• Netflix global ad president departs after 13 months

  Oct. 4, 2023

• State Farm seizes on fan mania around Taylor Swift’s rumored relationship

  Oct. 3, 2023

• Kimberly-Clark hands US media duties to Publicis amid digital transformation

  Oct. 2, 2023

• Lexus aims to reach ‘new modern family’ with TX crossover rollout

  Sept. 28, 2023

• Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

  Sept. 27, 2023

• Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

  Sept. 26, 2023

• Amazon will bring ‘limited’ ads to Prime Video starting in early 2024

  Sept. 22, 2023

• Adidas puts fresh foot forward with global campaign honoring Trefoil icon

  Sept. 21, 2023

• Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

  Sept. 20, 2023

• TikTok looks past last-click as part of measurement suite expansion

  Sept. 19, 2023

• Ikea streamlines global brand marketing under IPG’s McCann

  Sept. 18, 2023

• Walmart Connect bows Sponsored Video ads to drive holiday inspiration

  Sept. 15, 2023

• ‘Consolidation or evaporation’: Marketers get decisive about retail media spending

  Sept. 14, 2023

• Toyota unifies multicultural, mainstream messaging in multi-agency campaign

  Sept. 12, 2023

• McCann streamlines social, influencer services under new content studio

  Sept. 11, 2023

• Burger King vies to extend viral Whopper jingle’s shelf life with remix

  Sept. 8, 2023

• Mattel strikes YouTube ad sales partnership as child safety concerns rise

  Sept. 7, 2023

• Dove encourages women to embrace armpit confidence for NYFW

  Sept. 6, 2023

• Heineken combines PC with beer fridge in overture to hardcore gamers

  Sept. 5, 2023

• How JCPenney is pivoting its brand as part of $1B company turnaround plan

  Sept. 1, 2023

• Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

  Aug. 31, 2023

• Trolli brings multiplayer game PUBG to life with scavenger hunt experience

  Aug. 30, 2023

• Estée Lauder bets generative AI can keep pace with shifting consumer tastes

  Aug. 29, 2023

• Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

  Aug. 28, 2023

• Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

  Aug. 25, 2023

• Pepsi celebrates 125 years: Inside the marketer’s media blitz

  Aug. 24, 2023

• Marketers ramp up social spending as ROI prospects improve, survey says

  Aug. 23, 2023

• Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

  Aug. 18, 2023

• Rover allays pet owner anxiety in storybook-style animated ads

  Aug. 17, 2023

• Retail media’s standardization race is heating up — what’s at stake?

  Aug. 17, 2023

• Celsius signs as official energy drink of MLS as US soccer buzz builds

  Aug. 16, 2023

• Walmart taps into childhood desires with Y2K-themed summer experience

  Aug. 15, 2023

• X’s new CEO hire has done little to stem brand exodus, report says

  Aug. 11, 2023

• Lyft debuts in-app ads to help brands reach riders in transit

  Aug. 10, 2023

• McDonald’s flaunts history of pop culture cameos in latest meal ploy

  Aug. 9, 2023

• Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

  Aug. 8, 2023

• Pereira O’Dell hires Meta creative lead with eye on AI-powered future

  Aug. 7, 2023

• Amazon ad sales jump 22% as tech upgrades improve brand performance

  Aug. 4, 2023

• WPP tunes into Spotify’s first-party data with new global partnership

  Aug. 3, 2023

• Molson Coors eyes $100M marketing spend hike to sustain brand momentum

  Aug. 2, 2023

• CVS loses another top marketer amid major cost-cutting push

  Aug. 1, 2023

• In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

  July 31, 2023

• Pepsi vies to unseat Coke as preferred cola pairing with rum

  July 28, 2023

• Meta revenue rises 11% as leaner organization keeps new products rolling

  July 27, 2023

• YouTube ad revenue bounces back as parent Google again lands in hot seat

  July 26, 2023

• Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

  July 25, 2023

• Ad agencies feel weight of tech downturn as hopes turn to AI

  July 24, 2023

• Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

  July 20, 2023

• General Motors taps CVS Health veteran as CMO

  July 19, 2023

• 6 campaigns that broke through the creative rut of H1 2023

  July 11, 2023

• The biggest rebrands and refreshes of 2023 so far

  July 5, 2023

• Jack in the Box, Corona kick back for summer with help from Snoop Dogg

  June 30, 2023

• Jeep owner Stellantis appoints first AOR for reaching Black audiences

  June 29, 2023

• How Kroger’s in-housing push aims to raise the retail media bar

  June 28, 2023

• Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

  June 27, 2023

• General Mills names food specialist shop Ingredient as content marketing AOR

  June 26, 2023

• Albertsons proposes retail media standards for industry at crossroads

  June 22, 2023

• Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

  June 22, 2023

• ANA: 15% of programmatic ad spend is wasted on click-bait websites

  June 20, 2023

• Smirnoff’s big brand strategy shakeup is all about inclusion

  June 16, 2023

• Hoka’s new high-flying ads look to build on $1B sales momentum

  June 15, 2023

• Pepsi, Burger King reclaim brand value with smart advertising, report finds

  June 14, 2023

• How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

  June 13, 2023

• GroupM: Ad spending normalizes while AI’s impact on budgets surges

  June 12, 2023

• TikTok parks on gas station screens around US as part of GSTV deal

  June 9, 2023

• Toyota signs on as first official auto partner of Major League Pickleball

  June 8, 2023

• Coke links with League of Legends developer on latest flavor experiment

  June 7, 2023

• Walmart Connect expands in-store ad formats as shoppers return en masse

  June 6, 2023

• Publicis plants flag with responsible AI by joining industry coalition

  June 5, 2023

• Skittles links Pride Month packaging to LGBTQ+ stories on Audible

  June 2, 2023

• Heinz honors ‘irrational’ fan love in first unified global brand platform

  June 1, 2023

• IPG turns on quantum computing to supercharge campaign optimization

  June 1, 2023

• WPP shakes up creative process with AI-powered content engine

  May 30, 2023

• How Cashmere’s blend of culture and data is winning clients

  May 26, 2023

• Smoothie King pens paperback romance novel with aid of ChatGPT

  May 25, 2023

• Walmart Connect enlists creative partners to help brands craft better ads

  May 24, 2023

• Inside Google’s plans for improving paid search with generative AI

  May 23, 2023

• Report: As CTV commands advertiser interest, fraud grows nearly 70%

  May 22, 2023

• Mercedes-Benz names new CMO as auto transformation race heats up

  May 19, 2023

• At Brandcast, YouTube weds power of NFL to creators like MrBeast

  May 18, 2023

• Oscar Mayer brings back Wienermobile name after 4 months

  May 17, 2023

• LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’

  May 16, 2023

• NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

  May 12, 2023

• Meta broadens access to generative AI tools, seeking to save marketers time

  May 11, 2023

• Google starts testing generative AI in search, ads included

  May 10, 2023

• Digital media to claim over half of upfronts spending, forecast says

  May 10, 2023

• Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

  May 10, 2023

• Gartner: 45% of executives have increased AI investments due to ChatGPT

  May 9, 2023

• Microsoft rolls out new chat ads API as part of AI blitz

  May 8, 2023

• TikTok expands overture to publishers with contextual ad program

  May 5, 2023

• Microsoft details plans to enrich AI-powered Bing as availability broadens

  May 4, 2023

• Amazon brings greater precision, interactivity to football streaming ads

  May 2, 2023

• IPG revenue slides on weakness in tech sector, digital specialists

  May 1, 2023

• Amazon advertising bucks Q1 digital slowdown with help from automation

  April 28, 2023

• Meta says AI is improving ad efficiency as revenue growth returns

  April 27, 2023

• Google ad revenue slides again as platform’s dominance is challenged

  April 26, 2023

• Coke says increased digital focus is driving a difference with consumers

  April 25, 2023

• Publicis claims second-largest agency spot thanks to digital, data bets

  April 24, 2023

• Kraft Real Mayo claims mayo love can lead to more dating app matches

  April 21, 2023

• Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

  April 20, 2023

• Netflix pleased by ad-supported plan’s economics, but offers few details

  April 19, 2023

• Google’s latest cookie alternative tests show promise — and loads of caveats

  April 18, 2023

• Wingstop names 72andSunny creative AOR to grow brand awareness

  April 17, 2023

• SeaWorld names Marisa Thalberg CMO to strengthen conservation position

  April 14, 2023

• General Mills ramps up misinformation fight as generative AI concerns rise

  April 13, 2023

• IAB: Digital ad growth hits bottleneck as landscape diversifies

  April 13, 2023

• Keds kicks off brand refresh animated by inclusivity, playfulness

  April 12, 2023

• Hanes breaks stuffy Victorian Era conventions with help from Blondie

  April 11, 2023

• Ad-supported media engagement slips as consumers cut back, report finds

  April 10, 2023

• Disney names first chief brand officer at transitional point

  April 7, 2023

• Vans blurs lines of self-expression in new global ad campaign

  April 6, 2023

• Walmart comps pickleball court reservations as craze takes off

  April 5, 2023

• Will metaverse marketing survive the current tech rout?

  April 5, 2023

• Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

  April 4, 2023

• As generative AI hype hits full steam, consumers carry reservations

  April 3, 2023

• Is a recession coming? Ad spending trends indicate ‘yes,’ report says

  March 31, 2023

• Microsoft assures publishers as ads ramp up in AI-powered Bing

  March 30, 2023

• Michelob Ultra is first sponsor of network dedicated to women’s sports

  March 29, 2023

• Walmart winds down Roblox play as metaverse lands in privacy crosshairs

  March 28, 2023

• Pepsi embraces maximalism for first visual overhaul in 14 years

  March 28, 2023

• Gap pumps brakes on retail media unit

  March 23, 2023

• CMOs struggle to balance first-party data needs with value creation

  March 22, 2023

• Walmart ramps up CTV ambitions with Innovid

  March 21, 2023

• MLS strikes TikTok partnership as threat of US ban looms

  March 20, 2023

• Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

  March 17, 2023

• Top trade bodies to revise terms and conditions of internet advertising

  March 16, 2023

• Asos enlists Criteo to scale retail media network, support ad sales

  March 15, 2023

• How Silicon Valley Bank’s collapse could compound a marketing slowdown

  March 14, 2023

• Star CMO Machado jumps from Activision Blizzard to food tech startup

  March 13, 2023

• Roku, Best Buy promise greater CTV precision through retail media pact

  March 10, 2023

• As video games become cultural juggernauts, marketers still struggle with buy-in

  March 9, 2023

• Microsoft brings generative AI to CRM product suite

  March 8, 2023

• Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

  March 7, 2023

• As retail media networks multiply, Amazon stands alone

  March 6, 2023

• Hershey’s trans-inclusive IWD push sparks familiar backlash

  March 3, 2023

• OpenAI makes ChatGPT easier to integrate, priming tech for scale

  March 2, 2023

• Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

  March 1, 2023

• FTC addresses ‘AI hype’ with warning about potential abuse in advertising

  Feb. 28, 2023

• AI workflow tool secures $65M from major venture capital firms

  Feb. 27, 2023

• Agency in-housing debate resurfaces, with fresh shades of nuance

  Feb. 27, 2023

• Mercedes soups up in-car experience with TikTok, Google partnerships

  Feb. 24, 2023

• Coke joins AI hype train in search for next-gen creative capabilities

  Feb. 23, 2023

• Walmart ad sales hit $2.7B as execs eye greater scale

  Feb. 22, 2023

• How Molson Coors tackles the cost and clutter of football marketing

  Feb. 21, 2023

• P&G’s Pritchard says AI, algorithms are improving ad effectiveness

  Feb. 17, 2023

• Instagram sunsets live shopping as commerce retreat continues

  Feb. 15, 2023

• Coke promotes Fanta shakeup with mobile game, Gen Z creators

  Feb. 14, 2023

• ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled

  Feb. 13, 2023

• 38% of marketers shift strategy from customer acquisition to loyalty

  Feb. 10, 2023

• Priceline hides travel deals in digital ads running around Super Bowl LVII

  Feb. 9, 2023

• Microsoft, Google’s AI race points to shifting search power balance

  Feb. 9, 2023

• Omnicom eyes AI as means to eliminate mundane agency work

  Feb. 8, 2023

• Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

  Feb. 8, 2023

• Klarna jumps back to Y2K with help from Paris Hilton

  Feb. 7, 2023

• Old Spice reveals first brand mascot as Super Bowl anticipation heats up

  Feb. 6, 2023

• Google joins tech peers in touting AI as balm to advertising woes

  Feb. 3, 2023

• Meta revenue slides for third straight quarter as Reels feels growing pains

  Feb. 2, 2023

• PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

  Feb. 1, 2023

• 4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

  Jan. 31, 2023

• Blockchain, metaverse continue to command CMO interest despite snags

  Jan. 26, 2023

• A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

  Jan. 25, 2023

• Data clean room craze raises new questions about access, interoperability

  Jan. 24, 2023

• P&G touts big savings from fabric care in-housing strategy

  Jan. 23, 2023

• Netflix believes ads will eventually drive at least 10% of revenue

  Jan. 20, 2023

• Avocados from Mexico gives Super Bowl parties a glow up with Pantone

  Jan. 19, 2023

• Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

  Jan. 18, 2023

• 9 marketing trends to watch as 2023 tests transformation bets

  Jan. 18, 2023

• Miller Lite, Coors Light make cases for Super Bowl spotlight

  Jan. 17, 2023

• How Hollister and Forever 21 manage long-term creator relationships

  Jan. 17, 2023

• Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

  Jan. 13, 2023

• Lowe’s in-houses retail media operations in efficiency play

  Jan. 12, 2023

• Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

  Jan. 11, 2023

• Meta implements new system for addressing algorithmic ads bias

  Jan. 10, 2023

• Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

  Jan. 9, 2023

• Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

  Jan. 6, 2023

• M&M’s unites female spokescandies to celebrate women bucking convention

  Jan. 5, 2023

• Nielsen’s cross-platform measurement product sets launch date

  Jan. 4, 2023

• Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

  Jan. 3, 2023

• Triscuit embraces its unapologetic side with Gordon Ramsay

  Dec. 22, 2022

• YouTube secures NFL Sunday Ticket to shore up streaming position

  Dec. 21, 2022

• Tumblr launches livestreaming to capture bigger share of creator market

  Dec. 20, 2022

• Major League Pickleball names Margaritaville title sponsor, capping off banner year

  Dec. 16, 2022

• Skyy Vodka finances nuptials to celebrate same-sex marriage bill

  Dec. 15, 2022

• Doritos opens ghost kitchen catering to late-night cravings

  Dec. 14, 2022

• Diverse representation in video ads receded in 2022, analysis finds

  Dec. 13, 2022

• 9 campaigns that boosted the mood in 2022

  Dec. 12, 2022

• Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

  Dec. 9, 2022

• Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

  Dec. 9, 2022

• Coke’s holiday strategy leans into streaming with Prime Video anthology

  Dec. 8, 2022

• Heineken tests attention-based metrics to track sponsorship success

  Dec. 7, 2022

• Gartner: Uncertainty clouds CMO prospects for 2023

  Dec. 6, 2022

• Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

  Dec. 5, 2022

• Reading between the lines of YouTube’s best-performing ads for 2022

  Dec. 2, 2022

• Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

  Dec. 1, 2022

• Coke names new marketing lead for North America amid strategy shift

  Nov. 30, 2022

• HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

  Nov. 29, 2022

• Duracell’s holiday ad draws on nostalgic power of home movies

  Nov. 28, 2022

• Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

  Nov. 21, 2022

• World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

  Nov. 18, 2022

• Google enhances AR search tools to help harried holiday shoppers

  Nov. 17, 2022

• Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

  Nov. 16, 2022

• Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

  Nov. 15, 2022

• Horizon Media weds sports and experience expertise under new practice

  Nov. 14, 2022

• Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

  Nov. 11, 2022

• Daniel Craig cuts loose in Paris for dancy new Belvedere ads

  Nov. 10, 2022

• Twitter growth prospects flatten, but few are spared from pummeling digital downturn

  Nov. 9, 2022

• As retailers sell more ads, marketers’ frustrations and fears grow

  Nov. 8, 2022

• As nearly half of US marketers cut spending, how is the rest of the world faring?

  Nov. 7, 2022

• Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

  Nov. 4, 2022

• High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

  Nov. 3, 2022

• Musk takeover leads Mediabrands to recommend pause on Twitter ads

  Nov. 2, 2022

• Kohl’s deals-focused holiday blitz features bevy of mobile tactics

  Nov. 1, 2022

• Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

  Oct. 31, 2022

• Amazon nears $10B in quarterly ad revenue while digital peers slump

  Oct. 28, 2022

• Meta revenue declines again while metaverse skeptics sound alarm

  Oct. 27, 2022

• YouTube revenue shrinks as Google feels pinch of ad slowdown

  Oct. 26, 2022

• McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

  Oct. 25, 2022

• IPG says ‘majority’ of clients are making contingency plans for a downturn

  Oct. 24, 2022

• Snapchat owner braces for cold winter as ad revenue slows

  Oct. 21, 2022

• Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

  Oct. 21, 2022

• Kroger’s retail media guru on CTV ambitions and vanity metrics

  Oct. 21, 2022

• Marriott and Lowe’s try a more curated approach as media network newcomers

  Oct. 20, 2022

• Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

  Oct. 19, 2022

• Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

  Oct. 18, 2022

• What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

  Oct. 17, 2022

• Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

  Oct. 13, 2022

• TikTok shoots for movie studio budgets with new Showtimes ad format

  Oct. 13, 2022

• Burger King caters to paranormal sleuths with in-app ghost detector

  Oct. 12, 2022

• Group pressing for greener advertising appoints US lead amid expansion

  Oct. 10, 2022

• Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

  Oct. 7, 2022

• Reese’s NIL blitz focuses on football players with last name Reese

  Oct. 6, 2022

• How marketers can connect with Gen Z in emerging virtual worlds

  Oct. 6, 2022

• Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

  Oct. 5, 2022

• ‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

  Oct. 4, 2022

• IPG strengthens Salesforce know-how with RafterOne acquisition

  Oct. 3, 2022

• Disney, Netflix push into streaming ads could raise all AVOD ships

  Sept. 30, 2022

• Google search expansion could be wake-up call for marketers

  Sept. 29, 2022

• State Farm CMO who brought back the Jake spokes-character retires

  Sept. 29, 2022

• Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

  Sept. 28, 2022

• McDonald’s repackages Happy Meals for adults with cult streetwear label

  Sept. 27, 2022

• Walmart aims to shift Gen Z perceptions with expansive Roblox play

  Sept. 26, 2022

• Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

  Sept. 23, 2022

• Duracell calls on tech geeks to energize new TikTok page

  Sept. 22, 2022

• Dunkin’ promotes architect behind next-gen push to CMO

  Sept. 22, 2022

• Tripadvisor pushes beyond banner ads with data-driven content studio

  Sept. 21, 2022

• YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

  Sept. 20, 2022

• Walmart weds data to popular apps like TikTok in latest ad play

  Sept. 20, 2022

• Little Caesars opens Instagram gallery selling pepperoni-themed art

  Sept. 19, 2022

• Apple tees up bigger search ads push ahead of holidays

  Sept. 15, 2022

• Amazon expands email marketing tools for brands seeking new customers

  Sept. 15, 2022

• Walmart vies for bigger holiday ad budgets with self-service expansion

  Sept. 14, 2022

• SodaStream shakes up brand to better recognize interests like mixology

  Sept. 13, 2022

• Roblox’s ad expansion plans include 3D portals to branded experiences

  Sept. 12, 2022

• Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

  Sept. 8, 2022

• Apple promotes bigger iPhone screen to accommodate streaming, gaming

  Sept. 8, 2022

• Amazon ads top engagement ranking, but TikTok holds innovation crown

  Sept. 7, 2022

• Pepsi’s branded tiny home delivers tricked-out NFL fan cave

  Sept. 7, 2022

• Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

  Sept. 6, 2022

• Four Seasons brushes off old luxury tropes as part of brand relaunch

  Sept. 2, 2022

• Snap outlines 3 strategic priorities amid plans to cut 20% of staff

  Sept. 1, 2022

• Nissan’s long-running Heisman program features college athlete for first time

  Sept. 1, 2022

• Netflix secures 2 Snap execs to spearhead advertising push

  Aug. 31, 2022

• Bud Light helps football fans cover beer costs to celebrate NFL’s return

  Aug. 30, 2022

• State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

  Aug. 29, 2022

• Modern love: Taco Bell takes wedding services to the metaverse

  Aug. 25, 2022

• Doritos sets consumers on hunt for triangles in ode to chip’s shape

  Aug. 24, 2022

• Bud Light picks 2 new creative agencies as marketing strategy shifts

  Aug. 23, 2022

• Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

  Aug. 19, 2022

• TikTok streamlines social commerce with 3 new ad formats

  Aug. 18, 2022

• American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

  Aug. 18, 2022

• Unfazed by gaming’s slowdown, marketers await more robust tools

  Aug. 18, 2022

• Walmart ad sales growth stays steady as broader business recovers

  Aug. 17, 2022

• Walmart picks Paramount as streaming partner for membership plan

  Aug. 16, 2022

• Pacsun collaborates with virtual influencer Miquela for back-to-school ads

  Aug. 15, 2022

• Hospitality brands reclaim lost mojo with ambitious ad campaigns

  Aug. 15, 2022

• Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

  Aug. 12, 2022

• Heineken, Nike, Mondelēz run ads on cause-driven social platform

  Aug. 11, 2022

• Disney+ outlines ad-supported streaming plan as viewers grow picky

  Aug. 11, 2022

• Walmart reportedly seeks streaming partner to bolster Walmart+

  Aug. 10, 2022

• Lyft rides into media network race as ride-hailing rebounds

  Aug. 9, 2022

• Roblox hosts cartoon reruns as metaverse content strategies evolve

  Aug. 4, 2022

• IHG books priciest campaign in a decade to promote loyalty revamp

  Aug. 4, 2022

• Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

  Aug. 3, 2022

• Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

  Aug. 2, 2022

• Nike hands media duties to PMG, IPG’s Initiative amid digital shift

  Aug. 1, 2022

• H2 ad-spending expectations jump but broad picture remains uneven

  Aug. 1, 2022

• Amazon touts efficiency as Q2 advertising revenue grows 18%

  July 29, 2022

• Meta revenue declines for first time amid complex bid to monetize Reels

  July 28, 2022

• YouTube revenue grows just 5% as advertisers pull back

  July 27, 2022

• Tremor acquires Amobee for $239M to scale video advertising ambitions

  July 26, 2022

• Legacy ad agency outlooks perk up despite fragile environment

  July 25, 2022

• Hilton ribs romantic streak in travel ads with focus on perks

  July 25, 2022

• Social apps struggle as sour economy affects advertiser demand

  July 22, 2022

• Walmart integrates CommerceIQ to fortify its retail media advertising platform

  July 21, 2022

• What to expect from Netflix's ad-supported tier

  July 20, 2022

• Accenture Song acquires The Stable to scale commerce services in North America

  July 18, 2022

• Toyota drives chatter for TikTok debut with creator-led dance challenge

  July 18, 2022

• Peloton's new ad stars nude Chris Meloni promoting its app

  July 15, 2022

• Netflix picks Microsoft as partner to build ad-supported streaming business

  July 13, 2022

• CTV, digital video fall victim to inflation's toll on marketing budgets

  July 13, 2022

• Marketers lost their creative verve amid deluge of challenges

  July 12, 2022

• Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

  July 12, 2022

• Mekanism sees big US opportunity for Plus Company's agency model

  July 11, 2022

• Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

  July 11, 2022

• WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

  July 8, 2022

• Elon Musk officially moves to back out of Twitter deal, company prepares to sue

  July 8, 2022

• E.l.f. appeals to gamers with themed line of beauty, skincare products

  July 7, 2022

• McDonald's strengthens gaming creator ties with OfflineTV sponsorship

  July 6, 2022

• Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

  July 5, 2022

• Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

  July 1, 2022

• McDonald's stakes out virtual summer camp in mobile app

  June 30, 2022

• CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

  June 29, 2022

• Alka-Seltzer drops new hangover-relief product with help from T-Pain

  June 28, 2022

• Program cutting carbon emissions from ads goes global with agency backing

  June 27, 2022

• Cannes Lions returns energized but in tension with real-world problems

  June 27, 2022

• Kraft rebrands macaroni and cheese to promote comfort food positioning

  June 23, 2022

• Macy's takes July Fourth bonanza to Web3 with free NFT drop

  June 22, 2022

• Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate

  June 21, 2022

• Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

  June 17, 2022

• Kantar: Apple on track to hit $1T brand valuation while Amazon falls

  June 16, 2022

• Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

  June 15, 2022

• Ad growth surprisingly resilient in face of macroeconomic uncertainty

  June 14, 2022

• Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

  June 13, 2022

• Toyota cuts carbon footprint of digital ads via tech tie-up

  June 13, 2022

• Timberland brings boot innovation to the metaverse with Fortnite island

  June 10, 2022

• Dollar General upgrades retail media network, emphasizing rural customers

  June 8, 2022

• PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride

  June 7, 2022

• SMI acquired by PE firm as advertisers demand data-driven insights

  June 6, 2022

• Wonderful Pistachios deploys baby Groot for plant-based protein push

  June 6, 2022

• PepsiCo's head of esports on leveling up an 'always-on' strategy

  June 6, 2022

• P&G's Always, Tampax sponsor esports tournament to break down gender barriers

  June 3, 2022

• Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

  June 2, 2022

• Heineken devises bottle opener that shuts down work apps

  June 1, 2022

• NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

  May 31, 2022

• Why the media network craze is just getting started

  May 31, 2022

• Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

  May 27, 2022

• TikTok takes page from Twitch as battle for creators intensifies

  May 26, 2022

• Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

  May 25, 2022

• Google reimagines search beyond '10 blue links'

  May 25, 2022

• CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

  May 24, 2022

• Candle Media extends content deal-making run with Attn: acquisition

  May 23, 2022

• Gucci seeks next generation of esports talent with gaming academy

  May 23, 2022

• Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

  May 20, 2022

• Ulta unveils media network powered by data from 37M rewards members

  May 19, 2022

• Walmart's ad business grows 30% despite broader slowdown

  May 18, 2022

• Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

  May 17, 2022

• Snap taps Wieden + Kennedy vet as chief creative officer

  May 16, 2022

• Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

  May 16, 2022

• Oreo turns cookie packs into canvases for expressing LGBT support

  May 12, 2022

• Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

  May 11, 2022

• Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

  May 10, 2022

• Publicis acquires Profitero to add analytics layer to commerce bets

  May 9, 2022

• Peloton races to revitalize brand with help from star instructors

  May 9, 2022

• Metaverse goes mainstream, but most consumers still don't understand it

  May 6, 2022

• TikTok's new premium ad unit aligns brands with top 4% of videos

  May 5, 2022

• Snapchat partners with Cameo to streamline brand-creator ad deals

  May 4, 2022

• Amazon looks to lure brands with new streaming tech integrations

  May 3, 2022

• How Coke and Pepsi's rivalry shaped marketing — and where it goes next

  May 3, 2022

• Accenture rebrands marketing services group to focus on unity

  May 2, 2022

• H&M hands mic to Pete Davidson in ads courting male shoppers

  May 2, 2022

• Amazon misses ad sales forecast, capping off rough run of tech earnings

  April 29, 2022

• Facebook sees users grow again while metaverse bets gain traction

  April 28, 2022

• YouTube drags down Google performance as challenges pile up

  April 27, 2022

• What Elon Musk's Twitter takeover means for advertisers

  April 26, 2022

• Omnicom expresses confidence in face of Ukraine war, inflation

  April 25, 2022

• Taco Bell takes drag brunch on tour at Cantina locations

  April 25, 2022

• Snap's ad business challenged as global chaos adds to Apple headwinds

  April 22, 2022

• Unilever tightens restrictions on food marketing targeted at kids

  April 21, 2022

• Tide's 'Doctor Strange' ads connect MCU to past marketing

  April 20, 2022

• What Gen Z wants to see from brands as metaverse attachments grow

  April 19, 2022

• Horizon Media, Nielsen eye multicultural consumers with new planning platform

  April 18, 2022

• Restaurants leverage delivery boom to reach 4/20 enthusiasts

  April 18, 2022

• Fresh off Super Bowl victory, LA Rams open virtual fan house

  April 14, 2022

• Irish Spring looks to wash away 'gamer funk' with shower pod

  April 13, 2022

• IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

  April 12, 2022

• As agencies exit Russia, questions arise over lasting consequences

  April 11, 2022

• Omnicom integrates LG's CTV inventory into Omni ecosystem

  April 11, 2022

• IHOP opens International Bank of Pancakes with sunny influencer push

  April 11, 2022

• Brands start to wean off cookies while performance concerns abate, study finds

  April 8, 2022

• Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

  April 7, 2022

• Brands ramp up gaming marketing but still lag consumers

  April 6, 2022

• Nielsen acquired for $16B amid ongoing measurement fallout

  April 4, 2022

• Coke promotes new pixel-flavored cola with Fortnite island

  April 4, 2022

• New Balance among brands trying on Twitter's first 3D product ads

  April 1, 2022

• Lay's serves 4-course tasting meal on Coachella grounds

  March 31, 2022

• Walmart plots roadmap for media business with focus on premium ads

  March 30, 2022

• McDonald's Norway displays 'iconic trash' in bid to reduce littering

  March 29, 2022

• Kroger opens ad inventory to third-party platforms in latest scale play

  March 28, 2022

• Dunkin' CMO departs after 9 months

  March 28, 2022

• Coke sets sights on mobile gaming with League of Legends developer deal

  March 25, 2022

• Skittles apologizes to sour lime fans with Twitch press conference

  March 24, 2022

• Oscar Mayer takes Oscars to task for awards gender disparity

  March 23, 2022

• Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

  March 22, 2022

• Ad industry's response to Russia: The story so far

  March 21, 2022

• Inside Macy's plan to scale its budding retail media business

  March 21, 2022

• McDonald's brings back Szechuan Sauce as mobile app exclusive

  March 21, 2022

• Honda tunes up Twitch strategy beyond gaming with DreamLab

  March 18, 2022

• Omnicom, Dentsu pull out of Russia, marking final major agency departures

  March 17, 2022

• Publicis joins agency exit from Russia, passing control to local management

  March 16, 2022

• Brands face another test as emotions run high around Ukraine war

  March 16, 2022

• IPG pulls out of Russia after weighing 'moral dilemma' around staff

  March 15, 2022

• IPG's Momentum to track environmental impact as experiential bounces back

  March 14, 2022

• General Mills suspends marketing in Russia, a small piece of its business

  March 14, 2022

• Schick ditches the script for rebrand targeted at everyday men

  March 11, 2022

• Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day

  March 10, 2022

• Gannett advertisers hit by domain spoofing, spotlighting programmatic issues

  March 9, 2022

• P&G stops marketing in Russia as pressure on consumer brands intensifies

  March 8, 2022

• Can marketers crack the code on gaming as audiences diversify?

  March 7, 2022

• Ukraine war tests whether marketers can address crisis meaningfully

  March 4, 2022

• American Eagle debuts on Roblox with inclusive club showcasing spring apparel

  March 3, 2022

• Nordstrom plots ad expansion as retail media network generates $40M

  March 2, 2022

• Coors Light opens sustainable Future Mart to promote removal of plastic rings

  March 1, 2022

• YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence

  Feb. 28, 2022

• Denny's refreshes 24/7 heritage with help of diverse TikTok stars

  Feb. 28, 2022

• Wrangler enters Wild West of NFTs with Leon Bridges

  Feb. 23, 2022

• Peloton ads track journey of converted skeptics as business challenges mount

  Feb. 22, 2022

• Walmart's ad business hits $2B as automation plays larger role

  Feb. 18, 2022

• Coke lifts off new innovation platform with 'space-flavored' Starlight cola

  Feb. 17, 2022

• Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

  Feb. 17, 2022

• Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

  Feb. 16, 2022

• Trade Desk cuts out middlemen like Google with direct access to premium ad inventory

  Feb. 15, 2022

• Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

  Feb. 14, 2022

• 'We're back': Humor, optimism make a big return in Super Bowl LVI ads

  Feb. 10, 2022

• IAB warns of 'measurement blackout' as marketer priorities remain misaligned

  Feb. 9, 2022

• Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports

  Feb. 8, 2022

• Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness

  Feb. 7, 2022

• WPP gains early access to Instacart ad products in latest retail media bet

  Feb. 7, 2022

• Innovid acquires TVSquared in quest to realize cross-platform measurement

  Feb. 7, 2022

• Amazon reveals ad services revenue as segment hits $9.7B

  Feb. 4, 2022

• Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

  Feb. 3, 2022

• Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

  Feb. 2, 2022

• Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

  Feb. 1, 2022

• Publicis Media furthers DEI bets with multiyear content pact focused on streaming

  Jan. 31, 2022

• McDonald's enlists fashion designer for Lunar New Year celebration in metaverse

  Jan. 31, 2022

• Apple's services segment hits record $19.5B as company shakes up mobile advertising

  Jan. 28, 2022

• M&M's celebrates iconic albums in packaging play following controversial rebrand

  Jan. 26, 2022

• Unilever realigns focus on product categories amid claims it's lost its way

  Jan. 25, 2022

• Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?

  Jan. 25, 2022

• Data marketing spend tops $29B in US as cookie deadline looms

  Jan. 24, 2022

• NBCUniversal deepens TikTok ties around uncertain Winter Olympics

  Jan. 24, 2022

• Acura's racing anime series aims to draw young premium drivers

  Jan. 21, 2022

• Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer

  Jan. 20, 2022

• M&M's updates branding — including mascots — to put inclusivity front and center

  Jan. 20, 2022

• Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care

  Jan. 19, 2022

• As events again go virtual, marketing takeaways from a timely metaverse activation

  Jan. 19, 2022

• Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

  Jan. 18, 2022

• Progressive inks esports naming rights deal in latest sign of category's maturation

  Jan. 14, 2022

• NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

  Jan. 13, 2022

• Gap taps Frank Ape creator for NFT drop focused on spreading positivity

  Jan. 12, 2022

• Avocados from Mexico fuses branding, performance marketing for Super Bowl return

  Jan. 11, 2022

• Looking ahead: 9 trends that will steer marketing in 2022

  Jan. 11, 2022

• GroupM: Next-gen tech hype wanes while consumer data wariness rises

  Jan. 10, 2022

• T-Mobile acquires ride-share ad network amid digital OOH rebound

  Jan. 10, 2022

• Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

  Jan. 7, 2022

• TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

  Jan. 6, 2022

• NBCUniversal's new advertising platform streamlines first-party data across portfolio

  Jan. 5, 2022

• Lexus offers spin on hustle culture with digital-heavy campaign

  Jan. 4, 2022

• The road ahead: How legacy auto brands will level the EV playing field in 2022

  Jan. 4, 2022

• Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

  Dec. 23, 2021

• Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record

  Dec. 22, 2021

• AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

  Dec. 21, 2021

• PepsiCo's in-house content studio head on preserving brand trust as demand soars

  Dec. 20, 2021

• IAB opens general membership to agencies, broadening tent amid digital upheaval

  Dec. 20, 2021

• KFC previews new marketing approach with year-long Jack Harlow partnership

  Dec. 20, 2021

• General Mills names chief brand and disruptive growth officer after sunsetting CMO role

  Dec. 17, 2021

• White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial

  Dec. 17, 2021

• Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe

  Dec. 16, 2021

• E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

  Dec. 15, 2021

• Nike acquires studio known for digital sneaker drops in latest metaverse bet

  Dec. 14, 2021

• Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

  Dec. 13, 2021

• Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star

  Dec. 13, 2021

• 81% of marketers see brand values gain influence over ad buying, study finds

  Dec. 10, 2021

• Pepsi breaks cost barrier to NFTs with collection celebrating music history

  Dec. 9, 2021

• Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special

  Dec. 8, 2021

• KFC amps up scented holiday log return with cabin getaway

  Dec. 7, 2021

• 9 campaigns that struck a chord in 2021

  Dec. 7, 2021

• Can in-house agencies sustain their productivity boom?

  Dec. 6, 2021

• Accenture Interactive names first global creative chief to sharpen brand-building offer

  Dec. 6, 2021

• Ad market's growth exceeds broader economic recovery, fueled by digital

  Dec. 6, 2021

• Airbnb, Vacasa list holiday getaways inspired by pop culture classics

  Dec. 3, 2021

• Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

  Dec. 2, 2021

• Will Twitter's CEO succession speed up a needed wave of innovation?

  Dec. 1, 2021

• Corona uncaps branded island experience that puts nature first

  Nov. 30, 2021

• Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

  Nov. 29, 2021

• Deloitte acquires Madras Global as clients navigate 'tsunami of content'

  Nov. 29, 2021

• White Castle signs up for OnlyFans to share spicy Thanksgiving content

  Nov. 24, 2021

• Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

  Nov. 23, 2021

• Snap strikes Dentsu performance media deal as ad challenges loom

  Nov. 22, 2021

• Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

  Nov. 22, 2021

• Nike courts next generation of athletes with new Roblox platform 'Nikeland'

  Nov. 19, 2021

• Bacardi heralds first holiday campaign in years with Times Square takeover

  Nov. 18, 2021

• Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover

  Nov. 17, 2021

• Papa Johns fires up brand overhaul, drops apostrophe from logo

  Nov. 16, 2021

• How intense interest in NFTs and other collectibles is shaping marketing

  Nov. 16, 2021

• DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

  Nov. 15, 2021

• Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery

  Nov. 12, 2021

• NBCUniversal teams with messaging platform Holler, deepening social monetization offerings

  Nov. 11, 2021

• Arby's cracks into spirits with vodka flavors inspired by its fries

  Nov. 10, 2021

• Coke partners with Cameo to gift personalized videos from Santa

  Nov. 9, 2021

• Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

  Nov. 8, 2021

• Reese's Puffs puts Kaws art at center of new packaging, AR game

  Nov. 8, 2021

• Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports

  Nov. 5, 2021

• Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics

  Nov. 3, 2021

• McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers

  Nov. 2, 2021

• Amazon deepens measurement tools, brings display ads to Twitch livestreams

  Nov. 1, 2021

• Why agencies remain primed for growth despite Q4's steep challenges

  Nov. 1, 2021

• Amazon's ad business shows resilience against broader revenue challenges

  Oct. 29, 2021

• McDonald's cooks up first NFT play by flipping rare McRib into digital art

  Oct. 28, 2021

• Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

  Oct. 27, 2021

• Facebook outlines multiyear plan to rebuild targeting systems as growth slows

  Oct. 26, 2021

• At Advertising Week: Less fluff and increased candor around industry's uncertain future

  Oct. 26, 2021

• How Hot Pockets joined Gen Z gamer culture through Twitch Bits

  Oct. 25, 2021

• Snap's revenue miss highlights outsized impact of Apple's tracking changes

  Oct. 22, 2021

• How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'

  Oct. 22, 2021

• Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

  Oct. 21, 2021

• 'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad

  Oct. 20, 2021

• Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

  Oct. 19, 2021

• Acxiom integrates identity solution with Adobe to give marketers more control

  Oct. 18, 2021

• IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom

  Oct. 18, 2021

• Crockpot fires up NFT to target next generation of at-home cooks

  Oct. 15, 2021

• Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich

  Oct. 14, 2021

• What's next for sustainability in marketing following a year of surprising resilience?

  Oct. 14, 2021

• Lowe's enters retail media fray as home improvement continues to engage shoppers

  Oct. 13, 2021

• Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

  Oct. 12, 2021

• Omnicom acquires Jump 450 to build out performance marketing offering

  Oct. 11, 2021

• Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism

  Oct. 11, 2021

• Walmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game'

  Oct. 11, 2021

• TikTok adds roster of Sound Partners to emphasize audio's role in marketing success

  Oct. 8, 2021

• Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming

  Oct. 7, 2021

• General Mills takes football tailgating virtual with interactive 'homegate' experience

  Oct. 6, 2021

• Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response

  Oct. 5, 2021

• CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?

  Oct. 5, 2021

• Dentsu launches bespoke gaming solution to help brands navigate booming category

  Oct. 4, 2021

• Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot

  Oct. 4, 2021

• WPP, Snap establish AR Lab focused on linking augmented reality with commerce

  Sept. 30, 2021

• Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity

  Sept. 29, 2021

• Miller Lite forges luxury ring collection that rewards football fans for reuniting

  Sept. 28, 2021

• IPG adopts analytics tool to measure TV, streaming diversity benchmarks

  Sept. 27, 2021

• Crown Royal 3D-prints immersive world for canned cocktails

  Sept. 27, 2021

• Behr lets Spotify users visualize music with help from Katy Perry

  Sept. 24, 2021

• Carl's Jr., Hardee's offer Adult Swim meals themed around nostalgic fan favorites

  Sept. 23, 2021

• Roku unveils Shopify integration in quest to secure more SMB ad dollars

  Sept. 22, 2021

• P&G's Pritchard calls out Sisyphean challenges around improving measurement

  Sept. 22, 2021

• Subway records strongest August sales in 8 years on tails of brand refresh

  Sept. 21, 2021

• Mediaocean integrates TikTok to help marketers better plan, manage campaigns

  Sept. 20, 2021

• Will agencies reconsider real estate as return-to-office timeline remains unclear?

  Sept. 20, 2021

• Degree presses fitness industry as 81% of disabled people feel left out

  Sept. 20, 2021

• Wonderful Pistachios links with star streamer as part of gaming push

  Sept. 17, 2021

• Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds

  Sept. 16, 2021

• Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation

  Sept. 15, 2021

• As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism

  Sept. 15, 2021

• Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders

  Sept. 14, 2021

• Accenture acquires creative agency King James Group as it expands Africa footprint

  Sept. 13, 2021

• Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line

  Sept. 13, 2021

• Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors

  Sept. 10, 2021

• Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

  Sept. 9, 2021

• Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'

  Sept. 8, 2021

• Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers

  Sept. 7, 2021

• Hyundai, Vans design Roblox experiences to connect through the metaverse

  Sept. 2, 2021

• Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers

  Sept. 1, 2021

• How Mars measures the emotional impact of video ads using AI tech

  Sept. 1, 2021

• Nerds packaging unlocks candy-themed Dungeons & Dragons adventure

  Aug. 31, 2021

• WPP names Chief AI Officer as part of deal for Satalia

  Aug. 30, 2021

• Slinky makes social media debut with search for new jingle

  Aug. 30, 2021

• Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground

  Aug. 27, 2021

• Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

  Aug. 26, 2021

• Walmart unveils cross-channel ad exchange built on first-party shopper data

  Aug. 25, 2021

• Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

  Aug. 25, 2021

• Pepsi and 'Billions' star rouse football fans to watch at home

  Aug. 24, 2021

• Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech

  Aug. 23, 2021

• Ram tracks emerging bands as they hit the road again in latest music play

  Aug. 20, 2021

• Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move

  Aug. 18, 2021

• Wingstop shakes up marketing structure as it eyes 100% digital transactions

  Aug. 17, 2021

• Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC

  Aug. 16, 2021

• Why winning brands like Taco Bell still look to agencies for help on culture

  Aug. 16, 2021

• Ben's Original spotlights diverse families in first campaign since rebrand

  Aug. 16, 2021

• Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris

  Aug. 16, 2021

• Walmart hands US media duties to Publicis as it ramps up omnichannel focus

  Aug. 13, 2021

• Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school

  Aug. 12, 2021

• Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'

  Aug. 11, 2021

• YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

  Aug. 10, 2021

• Cheez-It celebrates 100 years with DTC site offering fanny packs, exclusive snacks

  Aug. 10, 2021

• WPP posts 19% growth as clients continue 'fundamental shift' toward digital

  Aug. 9, 2021

• American Eagle debuts digital clothing on Bitmoji in creator-focused push

  Aug. 5, 2021

• McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming

  Aug. 5, 2021

• Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment

  Aug. 4, 2021

• TikTok to help Publicis clients drive social commerce in new partnership

  Aug. 3, 2021

• Nielsen bets on cookieless measurement in shift away from 'brittle identifiers'

  Aug. 2, 2021

• How agency holding groups could sustain newfound momentum in H2

  Aug. 2, 2021

• Reebok's new AR tool helps basketball players set up their own courts

  Aug. 2, 2021

• Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand

  Aug. 2, 2021

• Amazon ad sales jump 87% as company emphasizes new marketing, content offerings

  July 30, 2021

• Facebook revenue rises 56%, but ad-targeting headwinds loom large

  July 29, 2021

• Google ad revenue soars 69% as new bets in commerce, video pay off

  July 28, 2021

• Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound

  July 26, 2021

• Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration

  July 26, 2021

• Snap, Twitter see revenue jump as new features attract interest

  July 23, 2021

• NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA

  July 22, 2021

• Grey Goose serves up conversations with sports icons in new streaming series

  July 21, 2021

• Ben & Jerry's butts heads with Unilever over brand's presence in Israel

  July 20, 2021

• Publicis goes all in on retail media with CitrusAd buy

  July 19, 2021

• NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?

  July 19, 2021

• TikTok integrates Vimeo's video-creation tools to attract more small business marketers

  July 19, 2021

• Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return

  July 16, 2021

• Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings

  July 15, 2021

• Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds

  July 14, 2021

• Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity

  July 14, 2021

• 9 campaigns that showed marketers staying nimble despite haze of H1 2021

  July 13, 2021

• Asics invests proceeds from NFT shoe drop back into digital arts community

  July 13, 2021

• Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion

  July 12, 2021

• Panera tailors swimwear collection to those who eat soup in hot weather

  July 12, 2021

• NFL extends Twitter pact with big plans for platform's audio feature Spaces

  July 9, 2021

• Dunkin' drives audio ad results by matching background music to listeners' tastes

  July 8, 2021

• Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'

  July 7, 2021

• Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT

  July 6, 2021

• Pinterest bans weight-loss ads in face of reopening-related social pressures

  July 2, 2021

• Corona offers spin on crypto craze to get people back to the beach

  July 1, 2021

• Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists'

  June 30, 2021

• Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power

  June 29, 2021

• MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative

  June 28, 2021

• How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies

  June 28, 2021

• Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up

  June 28, 2021

• Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business

  June 28, 2021

• Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars

  June 25, 2021

• Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy

  June 24, 2021

• Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on

  June 23, 2021

• Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives

  June 22, 2021

• Dunkin' taps Coke marketing vet as US CMO following two-year search

  June 21, 2021

• Magna partners with Black-owned airport network ReachTV as travel returns

  June 21, 2021

• Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers

  June 21, 2021

• E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint

  June 18, 2021

• Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes

  June 17, 2021

• How Yum Brands generates sales, cultural impact with a three-pronged marketing framework

  June 17, 2021

• NFL names Diageo as first official spirits sponsor in groundbreaking multiyear pact

  June 16, 2021

• Unilever expands initiative combating stereotypes as brands contend with 'cancel culture'

  June 15, 2021

• Essence taps new Google AI tool to streamline data science behind media planning

  June 14, 2021

• Chipotle airs first national TV ad starring athlete as hype around Olympics builds

  June 14, 2021

• Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan

  June 7, 2021

• Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt

  June 4, 2021

• Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report

  June 3, 2021

• Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups

  June 3, 2021

• Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format

  June 2, 2021

• H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling

  June 1, 2021

• ANA: 89% of marketers put higher premium on supplier diversity

  May 28, 2021

• Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'

  May 27, 2021

• McDonald's hypes BTS menu collab with in-app content, merch drop

  May 26, 2021

• Pepsi says it's better with burgers in shot across Coke's bow

  May 26, 2021

• Barilla pens rigatoni-themed 'Funkytown' parody for TikTok

  May 25, 2021

• Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer

  May 25, 2021

• Omnicom data unit taps InfoSum tech to expand clean room capabilities

  May 24, 2021

• TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker

  May 24, 2021

• McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices

  May 20, 2021

• Dunkin' brings signature hues to home decor via DTC paint brand Backdrop

  May 18, 2021

• Chief creative officer role proliferates inside brands. Are agencies losing out?

  May 17, 2021

• Reddit sets up in-house creative agency KarmaLab to scale ad business

  May 17, 2021

• Coke's poetry-laden summer packaging evokes reopening

  May 17, 2021

• Dove brings No Digital Distortion's body-positive message to TikTok

  May 14, 2021

• P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging

  May 13, 2021

• Yum ramps up transformation with new tech deals. How will they impact marketing?

  May 12, 2021

• McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin

  May 11, 2021

• WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure

  May 10, 2021

• Miller sends up hard seltzer craze with livestreamed rocket launch

  May 10, 2021

• General Mills CMO departs and company will not seek a replacement

  May 7, 2021

• TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image

  May 7, 2021

• Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up

  May 6, 2021

• Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition

  May 5, 2021

• YouTube builds on CTV momentum with new commerce, content curation offerings

  May 5, 2021

• Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers

  May 4, 2021

• WPP bets on first-party data services with Choreograph launch

  May 3, 2021

• Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing

  May 3, 2021

• Verizon sells media business after struggle to dent digital advertising duopoly

  May 3, 2021

• Almost half of CMOs are women, but role slips on other diversity fronts, study finds

  April 30, 2021

• Oscar Mayer introduces extensive brand refresh with pop-art ads

  April 28, 2021

• Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery

  April 26, 2021

• Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B

  April 23, 2021

• Apple to start enforcing tracking changes next week, priming mobile space for disruption

  April 22, 2021

• Subway serves up real plant sounds in original song for Earth Day

  April 22, 2021

• P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

  April 21, 2021

• Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight

  April 20, 2021

• Why brands like Neutrogena and Old Spice are rushing to build internal content studios

  April 20, 2021

• KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs

  April 16, 2021

• How PepsiCo leverages startup expertise to keep pace with digital tech trends

  April 16, 2021

• Triller parent makes 2 acquisitions, names new CEO as content ambitions grow

  April 15, 2021

• Dollar Tree sets up retail media network amid boom for discount category

  April 15, 2021

• P&G inks multiyear MLS sponsorship in quest to court multicultural consumers

  April 14, 2021

• GumGum secures $75M funding round as interest in contextual targeting heats up

  April 13, 2021

• Nearly half of execs expect social marketing budgets to double in next 3 years, study finds

  April 8, 2021

• Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions

  April 8, 2021

• Molson Coors puts giant QR codes on runners to push low-calorie beer

  April 7, 2021

• For Walmart, some pandemic-related marketing changes will endure longer than others

  April 7, 2021

• IPG teams with TikTok to deepen brand clients' access to creator culture

  April 6, 2021

• Pizza Hut CMO exits amid larger overhaul to marketing operations

  April 5, 2021

• Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game

  April 1, 2021

• White Claw, a brand built on social buzz, focuses on fans in first global campaign

  April 1, 2021

• Volkswagen's rebranding hoax could undermine marketer's EV ambitions

  March 31, 2021

• Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank

  March 30, 2021

• Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool

  March 29, 2021

• Burger King ties NBA 2K21 trick shot challenge to real-world rewards

  March 26, 2021

• ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B

  March 25, 2021

• Ikea assembles chief creative officer role as marketing, product development needs converge

  March 25, 2021

• Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging

  March 24, 2021

• Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users

  March 23, 2021

• Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce

  March 23, 2021

• What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing

  March 22, 2021

• NFL sets sights on streaming future, passes Thursday Night Football to Amazon

  March 19, 2021

• Lay's sends soccer fans personalized messages from star Messi using AI

  March 18, 2021

• Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs

  March 18, 2021

• Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play

  March 17, 2021

• How to avoid 'clout-chasing' accusations in influencer marketing

  March 17, 2021

• Study: Ad overload could pose steeper risk to brands than messages near inappropriate content

  March 16, 2021

• Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability

  March 15, 2021

• M&M's leads CPG brands on DTC strategy as more shopper dollars shift online

  March 12, 2021

• Triller parent buys livestreaming site Verzuz, rounding out music focus

  March 11, 2021

• PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell

  March 10, 2021

• Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes

  March 9, 2021

• CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently

  March 8, 2021

• Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy

  March 4, 2021

• Ikea deals out digital card game on Instagram to fight domestic work inequality

  March 4, 2021

• IPG spotlights Black-owned media with first equity-focused upfront

  March 3, 2021

• Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing

  March 2, 2021

• Community marketing faces challenges as isolation amplifies consumer frustrations

  March 2, 2021

• Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming

  March 1, 2021

• Heinz asks fans to wait 57 minutes for website to load in latest endurance play

  Feb. 26, 2021

• Spotify unveils audio ad marketplace as podcast ambitions face key test

  Feb. 25, 2021

• Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

  Feb. 25, 2021

• Macy's touts new media network, which already generates $35M annually

  Feb. 24, 2021

• Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars

  Feb. 23, 2021

• General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales

  Feb. 22, 2021

• The Trade Desk sees record spending as marketers leap to CTV

  Feb. 19, 2021

• Showtime lets fans access 'Shameless' family group chat with SMS play

  Feb. 18, 2021

• Trade Desk hands off Unified ID in key step toward replacing cookies

  Feb. 18, 2021

• ANA: More than one-third of marketers unclear on when business travel will return

  Feb. 17, 2021

• CMOs see influence climb in crisis, but action is needed to preserve gains

  Feb. 16, 2021

• Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day

  Feb. 12, 2021

• Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?

  Feb. 12, 2021

• EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business

  Feb. 11, 2021

• Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden

  Feb. 10, 2021

• Pinterest plots first advertiser summit, touting service as brand-safe shopping destination

  Feb. 9, 2021

• Super Bowl LV ads highlight marketers' disconnect with reality

  Feb. 8, 2021

• Pinterest's ascent continues as holidays spur explosive adoption of shopping ads

  Feb. 5, 2021

• Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks

  Feb. 4, 2021

• Walmart acquires Thunder ad tech as it preps self-serve display portal

  Feb. 4, 2021

• Robinhood forges ahead with Super Bowl debut despite GameStop uproar

  Feb. 3, 2021

• WPP secures early access to TikTok ad products, creators in new global partnership

  Feb. 2, 2021

• Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow

  Feb. 1, 2021

• Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence

  Jan. 29, 2021

• Nike store plots virtual outdoor adventure with mobile tech

  Jan. 28, 2021

• Walmart links with The Trade Desk in extensive overhaul to ad business

  Jan. 28, 2021

• Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV

  Jan. 27, 2021

• NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content

  Jan. 26, 2021

• Super Bowl's status as marketing bellwether diminished as brands play it safe

  Jan. 26, 2021

• NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl

  Jan. 25, 2021

• Social ad spend surged over holidays, with video content commanding spotlight

  Jan. 21, 2021

• Unilever's ambitious new plan for fighting social inequity includes more diverse advertising

  Jan. 21, 2021

• Triller reportedly preps Super Bowl ad as app looks for breakout moment

  Jan. 20, 2021

• Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech

  Jan. 19, 2021

• What to know about second-party data as marketers tilt toward collaboration

  Jan. 15, 2021

• Mobile ad spending surged 26% in 2020 as pandemic fueled demand

  Jan. 14, 2021

• Natural Light illustrates college debt crisis with art installation valued at $470M

  Jan. 14, 2021

• P&G’s Pritchard shares playbook for managing ongoing disruption

  Jan. 13, 2021

• Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins

  Jan. 11, 2021

• GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign

  Jan. 11, 2021

• Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots

  Jan. 8, 2021

• Facebook: 35% of gaming newcomers prefer ad-supported monetization model

  Jan. 7, 2021

• Brands pull back on marketing following pro-Trump mob attack on Capitol

  Jan. 7, 2021

• Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing

  Jan. 6, 2021

• 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

  Jan. 4, 2021

• Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang

  Dec. 22, 2020

• Burger King sends customers $1 via Venmo to push new value menu

  Dec. 21, 2020

• Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high

  Dec. 18, 2020

• Facebook reportedly developing Cameo copy to key into custom celeb video boom

  Dec. 17, 2020

• Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream

  Dec. 17, 2020

• Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok

  Dec. 16, 2020

• Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

  Dec. 15, 2020

• Reddit acquires TikTok rival Dubsmash as video vision comes into focus

  Dec. 14, 2020

• Pepsi taps Desus and Mero for holiday push supporting New York City bodegas

  Dec. 11, 2020

• 49% of podcast fans approve of ads, but volume concerns grow

  Dec. 10, 2020

• Facebook antitrust cases could accelerate power balance shift for social media

  Dec. 10, 2020

• Cheez-It recreates college football experience with animatronic cheese wheels

  Dec. 9, 2020

• Marketer of the Year: Unilever

  Dec. 9, 2020

• Executive of the Year: Marisa Thalberg, Lowe's

  Dec. 9, 2020

• TikTok regular E.l.f. turns to Triller to debut branded holiday album

  Dec. 8, 2020

• Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve

  Dec. 8, 2020

• KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders

  Dec. 7, 2020

• Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series

  Dec. 4, 2020

• Walgreens debuts retail media network, with revamped loyalty program front and center

  Dec. 3, 2020

• Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years

  Dec. 2, 2020

• 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice

  Dec. 2, 2020

• Campbell, Target team on Madden NFL tournament fighting food insecurity

  Dec. 1, 2020

• PepsiCo's in-house technology informs radical shift to digital

  Nov. 30, 2020

• E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit

  Nov. 24, 2020

• CPG marketers roll the dice on new experiments amid data upheaval

  Nov. 23, 2020

• Holiday ads nod to COVID-19, but depicting gatherings also works, study finds

  Nov. 19, 2020

• HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking

  Nov. 18, 2020

• 57% of US consumers would forego marketing personalization to protect their data

  Nov. 17, 2020

• JetBlue mulls agency shakeup to recapture brand mojo as priorities shift

  Nov. 16, 2020

• TikTok gets reprieve as US puts app's shutdown on hold

  Nov. 13, 2020

• Why grocery giant Kroger made the leap into mobile game advertising

  Nov. 13, 2020

• TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

  Nov. 12, 2020

• Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum

  Nov. 11, 2020

• How a Joe Biden presidency could impact brand marketing

  Nov. 9, 2020

• Gap yanks call for unity from Twitter after it falls flat

  Nov. 5, 2020

• Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

  Nov. 2, 2020

• Social platforms' explosive revenue growth signals pandemic weight on digital has lifted

  Oct. 30, 2020

• Avocados from Mexico dips into celeb-led shopper marketing for Super Bowl

  Oct. 29, 2020

• Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability

  Oct. 26, 2020

• Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

  Oct. 23, 2020

• Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand

  Oct. 22, 2020

• Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game

  Oct. 20, 2020

• Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries

  Oct. 19, 2020

• Diet Coke lets people reward unsung pandemic heroes with a year of free soda

  Oct. 16, 2020

• TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

  Oct. 16, 2020

• Disney enshrines streaming as 'primary focus' amid broad media reorganization

  Oct. 13, 2020

• Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

  Oct. 12, 2020

• TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

  Oct. 9, 2020

• PepsiCo speeds up shift toward streaming, digital as holidays loom

  Oct. 9, 2020

• Social listening enabled Kroger's speedy pandemic marketing response

  Oct. 7, 2020

• Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts

  Oct. 7, 2020

• Kraft pulls provocative 'send noods' ads after drawing ire online

  Oct. 6, 2020

• How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

  Oct. 6, 2020

• Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

  Oct. 5, 2020

• Taco Bell sets up personalized taco gifting service ahead of holiday rush

  Oct. 1, 2020

• Mondelez lays out marketing strategy for a post-cookie future

  Oct. 1, 2020

• Facebook names new CMO as it looks to meld trust-building with tech focus

  Sept. 30, 2020

• Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

  Sept. 29, 2020

• TikTok downloads banned as of Sunday, setting off new scramble in video app saga

  Sept. 18, 2020

• Sparkling water brand Spindrift appears on upcycled hats at New York Fashion Week

  Sept. 17, 2020

• How Oracle's TikTok deal could shake up social media

  Sept. 15, 2020

• Walmart reportedly in talks to join Oracle's proposed stake in TikTok

  Sept. 14, 2020

• Walmart homes in on family, community in first ad push for Walmart+

  Sept. 11, 2020

• Citi elevates brand officer to marketing chief as it looks to unify operations

  Sept. 10, 2020

• Sports marketing is no longer the safe bet, but bolder brands could win out

  Sept. 10, 2020

• Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens

  Sept. 9, 2020

• Chipotle employs TikTok creator cohort to promote group-ordering app feature

  Sept. 8, 2020

• Workload up for 82% of in-house creative teams, driven by demand for digital content

  Sept. 4, 2020

• Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies

  Sept. 3, 2020

• Ben & Jerry's examines American racism in new podcast series

  Sept. 2, 2020

• Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk

  Aug. 31, 2020

• Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

  Aug. 27, 2020

• TikTok CEO resigns after 3 months as app nears inflection point in US

  Aug. 27, 2020

• Apple acquires VR startup focused on virtual avatars for videoconferencing

  Aug. 26, 2020

• KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

  Aug. 25, 2020

• Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience

  Aug. 24, 2020

• KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary

  Aug. 24, 2020

• Pepsi champions football fans stuck at home as sports marketing shifts focus

  Aug. 18, 2020

• Buffalo Wild Wings names Target brand manager as new marketing chief

  Aug. 11, 2020

• Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?

  Aug. 11, 2020

• Transactions with WeChat, TikTok banned under new Trump orders

  Aug. 7, 2020

• Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment

  Aug. 5, 2020

• Twitter could face $250M FTC fine over use of personal data for ad targeting

  Aug. 4, 2020

• Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

  Aug. 3, 2020

• Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last

  July 31, 2020

• Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues

  July 31, 2020

• Walmart fortifies fledgling ad platform with omnichannel analytics offering

  July 30, 2020

• Wix admits its ads annoy with campaign centered on outlandish viewer complaints

  July 29, 2020

• WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch

  July 28, 2020

• Domino's sets up virtual film festival rewarding fans for making home videos

  July 27, 2020

• Back-to-school marketing is more somber under COVID-19, but carries silver linings

  July 27, 2020

• Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

  July 24, 2020

• Unilever to invest heavily in marketing, brand innovation after keeping 'powder dry' amid pandemic

  July 23, 2020

• American Eagle channels TikTok culture for virtually produced back-to-school campaign

  July 22, 2020

• Kind deploys birds, drones, hot air balloons to send out new frozen bars

  July 21, 2020

• Hollister enters shaky back-to-school period with campaign led by top TikTok talent

  July 16, 2020

• Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon

  July 15, 2020

• Burger King explains dangers of cow farts in video starring viral yodeling kid

  July 14, 2020

• 9 campaigns that show how mobile marketers pivoted in the pandemic during H1

  July 13, 2020

• 9 pivotal campaigns that show how marketing transformed in H1

  July 13, 2020

• Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges

  July 13, 2020

• Esports revenue outlook gets another downgrade as pandemic halts live tournaments

  July 10, 2020

• Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series

  July 9, 2020

• Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues

  July 8, 2020

• Sirius XM buys Stitcher podcast unit from Scripps for $325M

  July 7, 2020

• Marketers' Facebook boycotts are just the 1st step toward change

  June 30, 2020

• Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

  June 26, 2020

• P&G's Pritchard outlines 4-point plan to dismantle racial inequality

  June 26, 2020

• Instagram opens Shopping feature to creators as community lands in the limelight

  June 24, 2020

• Some CPG brands face no easy way forward amid historic reckoning with race

  June 24, 2020

• Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers

  June 22, 2020

• Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race

  June 22, 2020

• Hilton CMO departs as hospitality giant cuts 22% of corporate workforce

  June 18, 2020

• Buffalo Wild Wings CMO who led creative revival departs after less than 2 years

  June 17, 2020

• Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says

  June 16, 2020

• Verizon inks 3-year pact with 'League of Legends' esports league

  June 15, 2020

• 3 months in, how COVID-19 has permanently changed marketing

  June 15, 2020

• Walmart forges deep tie-in with HGTV show about home projects under quarantine

  June 12, 2020

• P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America

  June 11, 2020

• Is Facebook using the pandemic to shore up its influence?

  June 3, 2020

• Top brands, digital media rally around Blackout Tuesday, but it could backfire

  June 2, 2020

• Zynga snaps up developer Peak for $1.8B as mobile gaming surges

  June 1, 2020

• Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

  May 29, 2020

• LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find

  May 28, 2020

• WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

  May 27, 2020

• Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

  May 26, 2020

• PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

  May 26, 2020

• Coke bets on new music streamer BeApp as virtual concerts take center stage

  May 22, 2020

• Skittles returns to controversial colorless packaging in honor of LGBTQ Pride

  May 21, 2020

• General Motors CMO says speedy pivots are new marketing norm in coronavirus era

  May 21, 2020

• Coronavirus brings thorny issue of worker treatment to the marketing fore

  May 20, 2020

• YouTube advertisers get access to streaming TV under new YouTube Select offering

  May 19, 2020

• Google hit with DOJ antitrust suit alleging outsized control of search

  May 18, 2020

• Facebook acquires Giphy image-sharing platform for reported $400M

  May 15, 2020

• PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty

  May 14, 2020

• Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment

  May 13, 2020

• Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

  May 12, 2020

• Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era

  May 12, 2020

• Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

  May 11, 2020

• Peloton hits brakes on marketing as at-home fitness sells itself

  May 7, 2020

• McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown

  May 6, 2020

• Mucinex enlivens coronavirus PSA content with Instagram superhero art

  May 5, 2020

• Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

  May 4, 2020

• Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

  April 30, 2020

• Shopify unveils consumer shopping app as e-commerce booms under coronavirus

  April 28, 2020

• NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format

  April 27, 2020

• Google mulls slashing marketing budgets in half, hiring freezes for H2

  April 24, 2020

• Coronavirus reshapes consumer habits, creating 4 new segments, report finds

  April 23, 2020

• Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus

  April 23, 2020

• EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2

  April 20, 2020

• How coronavirus could usher in a new era of brand purpose

  April 17, 2020

• ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries

  April 16, 2020

• Direct publishers hit harder by coronavirus than programmatic specialists, study finds

  April 15, 2020

• Publicis CEO says ad spending fallout from coronavirus could dwarf '08 crisis

  April 14, 2020

• Why CPG marketers can't afford to go dark despite coronavirus risks

  April 14, 2020

• Search ad spending could plunge 29% in Q2 as marketers turn taps off

  April 13, 2020

• Teen spending hits lowest point in nearly a decade as coronavirus concerns grow

  April 8, 2020

• Communication software brands like Zoom triple ad spending under coronavirus

  April 7, 2020

• ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work

  April 6, 2020

• Cannes Lions canceled over coronavirus challenges

  April 3, 2020

• Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu

  April 2, 2020

• Consumers believe brands can lead coronavirus response, but demand practical solutions

  March 31, 2020

• Report: Airbnb pauses marketing to save $800M during pandemic downturn

  March 30, 2020

• How will coronavirus pressures shape the agency in-housing debate?

  March 30, 2020

• Bud Light deploys tracker to help people find spots open for takeout

  March 26, 2020

• Facebook says ad business 'weakening' despite usage spike under coronavirus

  March 25, 2020

• Diageo CMO Saller steps down after 20 years with spirits giant

  March 24, 2020

• Twitter's ad revenue takes a hit around coronavirus even as active users surge

  March 24, 2020

• Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus

  March 23, 2020

• Comscore, Kargo implement new brand safety tools addressing coronavirus

  March 19, 2020

• 3 strategies for strengthening brands amid coronavirus uncertainty

  March 18, 2020

• Ford shifts marketing focus to coronavirus relief program

  March 17, 2020

• How brands are taking extra precaution to avoid coronavirus insensitivities

  March 16, 2020

• Hershey, Coors pull ads to avoid coronavirus insensitivities

  March 11, 2020

• Taco Bell taps TikTok's vertical video format for TV ad

  March 10, 2020

• Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

  March 9, 2020

• ANA: Marketing's data-driven potential at risk if educational skills gap persists

  March 6, 2020

• P&G's SK-II, Simone Biles battle online trolls in epic animated series

  March 5, 2020

• Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events

  March 4, 2020

• NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns

  March 3, 2020

• Four Seasons checks in to podcasts with influencer-led travel series

  March 2, 2020

• How coronavirus could impact marketing, from e-commerce to the Olympics

  Feb. 28, 2020

• SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission

  Feb. 27, 2020

• PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler

  Feb. 26, 2020

• Uber breaks into ad publishing through OOH display deal with Adomni

  Feb. 25, 2020

• DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

  Feb. 25, 2020

• Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion

  Feb. 24, 2020

• Why marketers must evolve their outlook on gender — or lose out

  Feb. 24, 2020

• Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview

  Feb. 21, 2020

• Pepsi links gamified AR to packaging, social as part of global soccer push

  Feb. 20, 2020

• Burger King promotes moldy Whopper as part of 'real food' push

  Feb. 19, 2020

• Starbucks names new CMO focused on bridging physical, digital experience

  Feb. 14, 2020

• What Brandless' downfall says about brand building in the digital era

  Feb. 13, 2020

• KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week

  Feb. 12, 2020

• Quibi commands advertising spotlight at sold-out Oscars show

  Feb. 10, 2020

• Pizza Hut names new marketing leadership, looking to inject some KFC brand magic

  Feb. 7, 2020

• Did Peloton spin its widely mocked 'Wife' ad into a win?

  Feb. 7, 2020

• Spotify buys Bill Simmons' The Ringer as podcast consumption soars

  Feb. 5, 2020

• Dunkin' names new VP of marketing strategy amid pivot to integrated approach

  Feb. 4, 2020

• Despite Super Bowl LIV's marketing deja vu, several ads break out

  Feb. 3, 2020

• Kobe Bryant's death casts long shadow over Super Bowl LIV marketing

  Jan. 31, 2020

• Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

  Jan. 30, 2020

• How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl

  Jan. 29, 2020

• How Super Bowl regular Avocados From Mexico keeps its strategy fresh

  Jan. 27, 2020

• Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

  Jan. 23, 2020

• 5 ways mobile will converge with retail in 2020

  Jan. 22, 2020

• With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario

  Jan. 22, 2020

• Instagram deprecates IGTV button as mobile streaming bet fails to take off

  Jan. 21, 2020

• Avocados From Mexico links Super Bowl buzz to blockchain

  Jan. 17, 2020

• Can revenue-hungry retailers rise to meet digital advertising’s opportunity?

  Jan. 15, 2020

• Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

  Jan. 14, 2020

• How Target and Reebok reinvigorated loyalty with a data-driven playbook

  Jan. 13, 2020

• Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends

  Jan. 10, 2020

• Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

  Jan. 8, 2020

• Olay's 2nd go at Super Bowl advertising looks to close game's gender gap

  Jan. 7, 2020

• VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase

  Jan. 6, 2020

• 7 trends that show 2020 will be a make-or-break year for marketers

  Jan. 6, 2020

• Pepsi uncaps 1st permanent US tagline in 2 decades

  Jan. 2, 2020

• Facebook quietly bought a startup to bring live video shopping to Marketplace

  Dec. 20, 2019

• Rubicon Project, Telaria complete merger to seize on booming CTV space

  Dec. 19, 2019

• Coke leverages Google's search data to prove the holiday spirit grows stronger

  Dec. 18, 2019

• Coke reinstates global CMO role in bid to unify marketing, operations

  Dec. 16, 2019

• Sam's Club snaps up tech, talent from embattled WPP unit Triad

  Dec. 13, 2019

• 'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in

  Dec. 11, 2019

• Pepsi CMO leaves amid beverage giant's marketing resurgence

  Dec. 10, 2019

• Disruption of the Year: Amazon buys Sizmek's ad-serving tech

  Dec. 9, 2019

• Campaign of the Year: Taco Bell's 'The Bell'

  Dec. 9, 2019

• Deal of the Year: Accenture buys Droga5

  Dec. 9, 2019

• Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences

  Dec. 5, 2019

• McDonald's caters to devotees with 1st permanent e-commerce shop

  Dec. 4, 2019

• Unilever revamps CMO role to prioritize digital and become 'future-fit'

  Dec. 3, 2019

• Secret opens Instagram directory, shoppable videos bolstering women-run businesses

  Dec. 2, 2019

• Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms

  Nov. 26, 2019

• KFC hides 11 holiday gifts in limited-edition bucket illustrations

  Nov. 26, 2019

• Stella Artois' holiday social experiment seeks to unite neighbors over beer

  Nov. 22, 2019

• Oreo emphasizes forging connections in largest holiday campaign to date

  Nov. 21, 2019

• TikTok craze continues as app surpasses 1.5B global downloads

  Nov. 18, 2019

• TikTok opens door to social commerce with test of shoppable video links

  Nov. 15, 2019

• Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues

  Nov. 14, 2019

• 5 marketing misfires from 2019 that show brand vulnerability is growing

  Nov. 12, 2019

• Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

  Nov. 7, 2019

• Pepsi shakes up holiday gift-giving with mobile spin on paying it forward

  Nov. 6, 2019

• Panera cooks up mobile-only AR ads that let viewers play with their food

  Nov. 5, 2019

• UK retailer Selfridges breaks holiday marketing tradition with edgy short film

  Nov. 4, 2019

• Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return

  Nov. 1, 2019

• Report: Walmart considers Vudu sale as it tries to focus on core business

  Oct. 31, 2019

• Ben & Jerry's CEO on how to get cause marketing right

  Oct. 30, 2019

• Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

  Oct. 28, 2019

• Twitter's ad business stumbles as tech bugs bog down performance

  Oct. 24, 2019

• P&G nixes Venus symbol from Always in latest inclusivity bid

  Oct. 23, 2019

• 9 recent CMO departures that point to the radical transformation of marketing

  Oct. 23, 2019

• Patrón pops open tequila orders via Instagram Stories ads

  Oct. 22, 2019

• Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback

  Oct. 21, 2019

• Amazon agency specialist breaks down the platform's opportunities and challenges

  Oct. 18, 2019

• Dove, Comcast detail divergent paths to culturally relevant marketing

  Oct. 17, 2019

• Dunkin' CMO who helped spearhead rebrand exits after 2 years

  Oct. 16, 2019

• A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation

  Oct. 11, 2019

• Subway names new CMO as chain looks for turnaround

  Oct. 10, 2019

• Amazon assures marketers it can help them build brands at first-ever AdCon event

  Oct. 9, 2019

• Sorrell's S4 acquires Silicon Valley's largest indie agency

  Oct. 8, 2019

• Nike dominated culturally impactful video ads in Q3

  Oct. 7, 2019

• Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying

  Oct. 4, 2019

• Google intros price-tracking, enhanced visual search in latest e-commerce bid

  Oct. 3, 2019

• Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

  Oct. 2, 2019

• Burger King milkshake tweet took things too far, UK ad watchdog rules

  Oct. 2, 2019

• Marketers expect budget increases in 2020 despite warning signs, Gartner says

  Oct. 1, 2019

• General Mills CMO predicts 'amorphous' agencies in the future

  Sept. 27, 2019

• How uncool Mastercard cracked the esports code with 'League of Legends'

  Sept. 26, 2019

• How Chipotle saved its brand by embracing a centralized digital marketing strategy

  Sept. 25, 2019

• 'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches

  Sept. 24, 2019

• CTV startup Innovid acquires display ad firm Herolens

  Sept. 20, 2019

• How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

  Sept. 19, 2019

• Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda

  Sept. 17, 2019

• Amazon tests influencer storefronts to translate social content to sales

  Sept. 16, 2019

• Majority of NFL fans watched opening week games via streaming, apps

  Sept. 13, 2019

• Uncle Ben's serves dynamic content in stores via Google Lens integration

  Sept. 12, 2019

• Hasbro wades into gender pay discussion with female-focused Ms. Monopoly

  Sept. 11, 2019

• ANA breaks with past approach on new measurement unit

  Sept. 10, 2019

• Publicis acquires full-service indie agency Rauxa

  Aug. 20, 2019

• Accenture Interactive buys design shop Insitum to firm up Latin American presence

  Aug. 13, 2019

• Can brands avoid backlash as sustainability scrutiny piles up?

  Aug. 12, 2019

• Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers

  Aug. 9, 2019

• Burger King mascot streams with esports stars to promote Impossible Whopper

  Aug. 8, 2019

• Study: Consumer brands waste $50B of digital, trade marketing spend

  Aug. 7, 2019

• Kmart Australia deploys AR furniture demos in programmatic web-based ads

  Aug. 6, 2019

• Taco Bell global brand chief departs, duties split between 2 SVPs

  Aug. 5, 2019

• Pinterest posts 62% revenue jump in 'blowout' Q2

  Aug. 2, 2019

• Kantar looks to speed up, scale data-driven transformation under Bain

  Aug. 2, 2019

• Google expands app ad inventory on Discover, YouTube search and in-stream video

  July 31, 2019

• JPMorgan Chase inks 5-year deal to generate marketing copy via AI

  July 30, 2019

• Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

  July 29, 2019

• Twitter's ad refresh pays off in Q2, but slowdown could be coming

  July 26, 2019

• Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test

  July 25, 2019

• CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds

  July 24, 2019

• P&G Ventures bets on female-led startups with Vinetta Project deal

  July 23, 2019

• Pampers links with Alphabet unit on connected baby monitoring system

  July 22, 2019

• Ordering app Ritual pilots AdQuick's performance-based OOH format

  July 19, 2019

• Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run

  July 17, 2019

• Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch

  July 16, 2019

• P&G amplifies call for equal pay, makes financial pledge following World Cup victory

  July 15, 2019

• YouTube amplifies monetization options for creators as early tools drive revenue

  July 12, 2019

• NBA nets Twitch marketer Kate Jhaveri as new CMO

  July 11, 2019

• Supercuts seeks fresh brand look with humorous campaign, technology push

  July 10, 2019

• Facebook emulates rivals' monetization playbooks to draw more creators

  July 9, 2019

• The year of 'woke-washing': How tone-deaf activism risks eroding brands

  July 8, 2019

• 9 buzzworthy campaigns that set brands apart in 2019's first half

  July 8, 2019

• Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy

  July 3, 2019

• WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm

  July 2, 2019

• Diet Coke debuts label-free cans in challenge to stereotypes

  June 27, 2019

• CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership

  June 26, 2019

• Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts

  June 25, 2019

• LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition

  June 24, 2019

• Keith Weed, who retired from Unilever in May, again ranked most influential CMO

  June 21, 2019

• Havas acquires majority stake in streaming, gaming specialist shop Battery

  June 20, 2019

• Quibi secures $100M in ad commitments from P&G, Walmart, Google and others

  June 19, 2019

• How Unilever used DNA analysis to reduce stereotypical thinking among marketers

  June 17, 2019

• Facebook unveils plans, mobile wallet for new cryptocurrency

  June 14, 2019

• What marketers need to know from Mary Meeker's 2019 Internet Trends report

  June 12, 2019

• Why New Balance pivoted from video to playables to break into new markets

  June 12, 2019

• KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast

  June 11, 2019

• Hyatt offers last-minute Pride packages via experience-focused Find platform

  June 10, 2019

• Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?

  June 10, 2019

• Ycor drops bid for Sizmek assets, clearing way for Amazon deal

  June 7, 2019

• Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign

  June 6, 2019

• Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic

  June 6, 2019

• Lyft parts ways with CMO after 8 months, shakes up marketing department

  May 31, 2019

• What do publishers gain from behavioral ad targeting? Not much, researchers say

  May 30, 2019

• LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer

  May 29, 2019

• Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans

  May 28, 2019

• WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions

  May 24, 2019

• Nike's new product drop has 'Fortnite' characters sporting signature kicks

  May 23, 2019

• Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke

  May 22, 2019

• Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

  May 22, 2019

• Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'

  May 21, 2019

• DoorDash emulates restaurant pop-up trend in new integrated campaign

  May 20, 2019

• Amazon acquires key Sizmek ad tech as rivalry with Google grows

  May 16, 2019

• Taco Bell is opening a hotel in brand's biggest lifestyle play yet

  May 16, 2019

• Hershey's embraces emoji for summer packaging play focused on sharing

  May 15, 2019

• Google's new ad formats leverage machine learning to sharpen privacy focus

  May 14, 2019

• Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments

  May 14, 2019

• WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

  May 13, 2019

• Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

  May 10, 2019

• Turf war: Can digital heavyweights fend off linear TV's online land grab?

  May 10, 2019

• Schick owner Edgewell buys razor disruptor Harry's for $1.4B

  May 9, 2019

• 'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube

  May 8, 2019

• How Kraft Heinz plans to give moms a break for Mother's Day

  May 7, 2019

• Kraft Heinz loses marketing chief amid ongoing turmoil

  May 6, 2019

• J&J shares YouTube successes after growing spend on the platform by 250%

  May 3, 2019

• Target, Walmart envision radically different futures for their growing media businesses

  May 3, 2019

• Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

  May 2, 2019

• How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

  May 1, 2019

• WSJ: Marriott moves into home-sharing market with Airbnb-like service

  April 29, 2019

• Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign

  April 24, 2019

• Netflix plots New York production hub, hiring spree around marketing, content

  April 23, 2019

• What Keith Weed's departure means for Unilever — and CMOs generally

  April 23, 2019

• AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP

  April 22, 2019

• Taco Bell pens open letter pushing fans to take down Taco Tuesday

  April 18, 2019

• Netflix content chief to oversee marketing, lead new CMO search

  April 17, 2019

• PepsiCo scraps plans for 'orbital billboard'

  April 16, 2019

• P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens

  April 11, 2019

• Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy

  April 11, 2019

• Patagonia sues AB InBev over new brew bearing 'Patagonia' name

  April 10, 2019

• IBM shifts focus with sale of Watson marketing, commerce solutions

  April 9, 2019

• Trolli taps weird web humor specialists for largest campaign to date

  April 9, 2019

• Accenture buys Spanish shop Shackleton, extending creative buildup

  April 8, 2019

• Study: Facebook ad targeting still discriminates, even when marketers go broad

  April 5, 2019

• Paramount brings 'Pet Sematary' scares to life with 3D photo ads

  April 4, 2019

• Agency leaders see opportunity — and risks — in marketers' data privacy turmoil

  April 4, 2019

• Accenture to buy Droga5 in significant bet on creative agency know-how

  April 3, 2019

• Unilever mulls ending CMO position with Weed's retirement, The Drum reports

  April 2, 2019

• Publicis completes $4B purchase of Epsilon as data marketing race heats up

  April 1, 2019

• How Audi shifted gears from being a quiet niche brand to a progressive challenger

  April 1, 2019

• McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

  March 29, 2019

• Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network

  March 28, 2019

• Dove debuts #ShowUs image library to diversify depictions of women in media

  March 27, 2019

• Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand

  March 26, 2019

• NYC & Company's new CMO talks data, influencers and why the city doesn't market itself

  March 25, 2019

• Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

  March 22, 2019

• Netflix axed its global brand marketing team around CMO departure, Adweek reports

  March 21, 2019

• Miller Lite reimagines controversial Bud Light ad, provoking a response

  March 20, 2019

• Instagram launches in-app checkout with 20 major brands

  March 19, 2019

• Surprising don'ts for cause-related marketing

  March 18, 2019

• Burger King takes on Starbucks with app-based coffee subscription service

  March 15, 2019

• Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

  March 15, 2019

• NYT: Criminal probe into Facebook entangles smartphone makers

  March 14, 2019

• Pandora offers more granular targeting, including smart speaker-specific ads

  March 13, 2019

• Budweiser flips the script on past sexist ads

  March 8, 2019

• Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music

  March 7, 2019

• McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

  March 7, 2019

• Coors Light puts agency roster in review, ramps up digital spend

  March 6, 2019

• Study: Amazon bests digital rivals, banks in earning consumer trust around data

  March 5, 2019

• Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

  March 1, 2019

• As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy

  Feb. 25, 2019

• P&G plans physical business incubator as part of Ventures initiative

  Feb. 25, 2019

• Amazon seeks a better way to do loyalty rewards with new Moments program

  Feb. 14, 2019

• Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

  Feb. 8, 2019

• Bad actors exploited ads.txt in scheme targeting high-profile publishers

  Feb. 7, 2019

• P&G buys purpose-driven feminine care marketer This Is L.

  Feb. 5, 2019

• Risk-averse advertisers fumble in historically boring Super Bowl

  Feb. 4, 2019

• Top ad trade bodies push for clarity around California consumer privacy law

  Feb. 1, 2019

• Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2

  Jan. 31, 2019

• Domino's doles out loyalty points for all pizza — including competitors' — with help of AI

  Jan. 30, 2019

• Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign

  Jan. 29, 2019

• The hype cools on 5G — but the revolution is still coming

  Jan. 29, 2019

• Kantar: Marketers rethink gender-based targeting, but some are more sluggish

  Jan. 28, 2019

• Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?

  Jan. 28, 2019

• WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

  Jan. 25, 2019

• P&G teams with e-commerce platform Loop as part of big sustainability test

  Jan. 24, 2019

• Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization

  Jan. 23, 2019

• Lowe's inks multi-year NFL partnership as it kicks off refresh campaign

  Jan. 22, 2019

• Verizon goes long with far-reaching Super Bowl marketing play

  Jan. 18, 2019

• Niantic secures $245M in funding while some AR peers struggle

  Jan. 16, 2019

• Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds

  Jan. 15, 2019

• P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo

  Jan. 14, 2019

• 'A world with no ads': P&G, Unilever's top marketers envision different paths forward

  Jan. 10, 2019

• L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

  Jan. 9, 2019

• At CES, CMOs dish on the 'existential crisis' tech has created for marketing

  Jan. 8, 2019

• P&G combats 'mass disruption' with slew of digital-first products at CES

  Jan. 7, 2019

• 7 trends set to shape marketing in 2019

  Jan. 7, 2019

• Los Angeles sues IBM's Weather Company over alleged mishandling of app data

  Jan. 4, 2019

• Netflix's hit 'Bandersnatch' takes interactive marketing to new level

  Jan. 3, 2019

• Coke leads $15M investment round in Dirty Lemon parent Iris Nova

  Dec. 21, 2018

• Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

  Dec. 21, 2018

• ANA calls on FTC for comprehensive US data privacy law

  Dec. 20, 2018

• NYT report suggests Facebook overstepped bounds of FTC consent decree

  Dec. 19, 2018

• Dentsu buys DEG to strengthen data, commerce offerings

  Dec. 18, 2018

• Google puts $1B toward sprawling new NYC campus

  Dec. 17, 2018

• Chevy's global CMO retires amid broader cuts at parent GM

  Dec. 14, 2018

• Diageo accused of running extensive, noncompliant Ciroc influencer campaign

  Dec. 13, 2018

• Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit

  Dec. 12, 2018

• P&G buys Walker & Company, a disruptor marketer catering to consumers of color

  Dec. 12, 2018

• WPP plots return to growth through 'simpler offer,' refreshes brand identity

  Dec. 11, 2018

• Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition

  Dec. 7, 2018

• Unilever CMO Keith Weed to retire next year

  Dec. 6, 2018

• 63% of consumers prefer to purchase from purpose-driven brands, study finds

  Dec. 6, 2018

• Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports

  Dec. 5, 2018

• Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

  Dec. 4, 2018

• Executive of the Year: Keith Weed, Unilever

  Dec. 3, 2018

• Technology of the Year: Adidas' 'Here to Create Legend'

  Dec. 3, 2018

• Champion of the Year: Syl Saller, Diageo

  Dec. 3, 2018

• Deal of the Year: IPG buys Acxiom Marketing Solutions

  Dec. 3, 2018

• Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

  Nov. 30, 2018

• Oreo unwraps playable turntable that spins cookies, not vinyl

  Nov. 26, 2018

• WPP to meld J. Walter Thompson, Wunderman as agency priorities shift

  Nov. 26, 2018

• Relive the year's 6 biggest brand fails — they carry important lessons for marketers

  Nov. 26, 2018

• Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

  Nov. 21, 2018

• Marketers react with rancor following eye-opening report on Facebook's maneuverings

  Nov. 16, 2018

• How Amazon's NYC HQ might hurt the city's already-struggling ad industry

  Nov. 14, 2018

• As FBI agency probe heats up, marketers express concern over cooperating

  Nov. 12, 2018

• P&G streamlines operations with 6 industry-focused business units

  Nov. 9, 2018

• Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix

  Nov. 9, 2018

• Why independent ad agency Decoded just launched its own DTC brand

  Nov. 8, 2018

• Tug-of-war: How disruptors fight to balance brand and performance marketing

  Nov. 7, 2018

• Accenture Interactive acquires digital-first creative agency Kolle Rebbe

  Nov. 5, 2018

• NFL blitz: the many players disrupting football advertising in 2018

  Nov. 5, 2018

• How Bonobos grows brand purpose following its controversial sale to Walmart

  Nov. 1, 2018

• Why the fierce battle between direct and traditional brands isn't so clear-cut

  Oct. 31, 2018

• Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

  Oct. 30, 2018

• Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown

  Oct. 26, 2018

• Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

  Oct. 26, 2018

• WPP looks to sell stake in Kantar as Q3 results send shares plunging

  Oct. 25, 2018

• Apple's Cook pushes for US privacy law, with GDPR model in mind

  Oct. 24, 2018

• Accenture sharpens content marketing capabilities with New Content acquisition

  Oct. 22, 2018

• IPG outperforms peers, posting strong organic growth for Q3

  Oct. 19, 2018

• Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

  Oct. 19, 2018

• Facebook denies fresh claims that it sat on faulty video metrics info

  Oct. 17, 2018

• Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts

  Oct. 17, 2018

• ANA: In-house agencies rapidly proliferate, and they're handling more important work

  Oct. 15, 2018

• Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign

  Oct. 12, 2018

• ANA letter to members signals FBI probe into agency practices is ramping up

  Oct. 11, 2018

• What true brand bravery looks like, according to marketers who took the leap

  Oct. 10, 2018

• Lyft picks up Sonos vet Joy Howard as CMO

  Oct. 10, 2018

• CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon

  Oct. 9, 2018

• Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'

  Oct. 5, 2018

• Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow

  Oct. 4, 2018

• How Starbucks and Cole Haan grow brand loyalty through product innovation

  Oct. 3, 2018

• Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

  Oct. 2, 2018

• WSJ: Havas among ad agencies targeted in federal probe around media-buying practices

  Sept. 28, 2018

• Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

  Sept. 28, 2018

• Google secures new MRC accreditations, updates progress on brand safety and reach measurement

  Sept. 27, 2018

• Instagram co-founders jointly resign, will leave in coming weeks

  Sept. 25, 2018

• AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium

  Sept. 24, 2018

• Adobe snaps up cloud-based marketing services platform Marketo for $4.75B

  Sept. 21, 2018

• Papa John's might win back consumer sentiment, but can it save its business?

  Sept. 20, 2018

• Papa John's spotlights franchisees, eyes new logo in bid to push past founder

  Sept. 19, 2018

• Ad Age: Spotify sees 2nd big marketer depart in as many weeks

  Sept. 18, 2018

• NFL sidesteps controversy with celeb-starring campaign around touchdown dances

  Sept. 17, 2018

• Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary

  Sept. 10, 2018

• Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

  Aug. 31, 2018

• Amazon links AWS tools to social listening

  Aug. 29, 2018

• Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity

  Aug. 20, 2018

• Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions

  Aug. 17, 2018

• Adidas sales surge on strength of World Cup sponsorship

  Aug. 10, 2018

• Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned

  Aug. 3, 2018

• Can Papa John's rehabilitate its brand with Endeavor as AOR?

  Aug. 2, 2018

• What media agency woes say about marketers' shifting priorities

  July 30, 2018

• Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads

  July 23, 2018

• Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams

  July 20, 2018

• How Coke amplifies in-stadium experiences via digital tech

  July 18, 2018

• Schlage's switch to programmatic TV buying unlocks 3x increase in ROI

  July 16, 2018

• Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date

  July 5, 2018

• Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon

  June 29, 2018

• Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up

  June 28, 2018

• Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'

  June 22, 2018

• All 4 major US carriers roll back data sharing with brokers

  June 20, 2018

• Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum

  June 15, 2018

• BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing

  June 13, 2018

• 'IHOb' might be a big win for IHOP despite mixed reception to burgers

  June 12, 2018

• Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'

  June 8, 2018

• Senate panel to probe Facebook after NYT points to new data collection lapses

  June 5, 2018

• Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles

  June 1, 2018

• Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers

  May 25, 2018

• Chobani on the power of in-house creative and not obsessing over efficiency

  May 23, 2018

• Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

  May 18, 2018

• Abercrombie drove 40K people to stores with E! Snapchat integration

  May 16, 2018

• KFC's CMO talks building trust, Amazon's Twitch and mobile trends

  May 15, 2018

• How Macy's and IBM tackle 'thumb scrolling' on digital video

  May 8, 2018

• Kellogg's went from zero to 60 on digital thanks to 2 campaigns

  May 4, 2018

• Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront

  May 4, 2018

• YouTube narrows gap with TV via new ad sales strategies

  May 1, 2018

• Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody

  April 27, 2018

• Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights

  April 20, 2018

• Google brings AI-powered ad suggestions to AdWords campaigns

  April 18, 2018

• Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials

  April 13, 2018

• Why marketers should take a second look at gender representation

  April 11, 2018

• UPDATE: WPP probing CEO Sorrell for potential misuse of assets, improper behavior

  April 3, 2018

• Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

  March 23, 2018

• Purpose takes center stage for PepsiCo, Stella Artois at SXSW

  March 19, 2018

• For L'Oreal and Home Depot, AI quickly becomes table stakes

  March 11, 2018

• McDonald's logo flip stunt for International Women's Day falls flat

  March 8, 2018

• Report: Marriott consolidates paid media business under Publicis to hone data focus

  March 6, 2018

• How Intel evolved from an invisible 'ingredient brand' to win over more millennials

  Feb. 28, 2018

• Unilever's blockchain partnership with IBM delivers promising early results

  Feb. 14, 2018

• What Unilever's CMO really said about Google and Facebook

  Feb. 13, 2018

• Lay's looks to put a smile on the faces of millennial snackers

  Feb. 8, 2018

• The final score: Meet the advertising winners and losers from Super Bowl LII

  Feb. 5, 2018

• By the numbers: A look at Super Bowl LII marketing data

  Feb. 5, 2018

• Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show

  Feb. 2, 2018

• Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?

  Feb. 1, 2018

• Alibaba courts global audience with Winter Olympics push centered on small things

  Jan. 30, 2018

• Clorox CMO: Voice and e-commerce will grow faster than marketers expect

  Jan. 29, 2018

• Snapchat Stories leap from mobile to desktop for first time

  Jan. 23, 2018

• Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit

  Jan. 12, 2018

• Nearly 70% of consumers feel brands should get more political, study finds

  Jan. 10, 2018

• WPP's Kantar streamlines consulting services with new shop

  Jan. 8, 2018

• 9 trends that will define marketing in 2018

  Jan. 2, 2018

• Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential

  Dec. 26, 2017

• Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling

  Dec. 21, 2017

• KFC hires unknown actor to fill the Colonel's shoes

  Dec. 21, 2017

• Burger King gift-wraps full restaurant for French super fan

  Dec. 20, 2017

• Can marketers unify to turn the tide against ad fraud in 2018?

  Dec. 19, 2017

• Taco Bell provides a peek into not-so-secret 'Belluminati' society

  Dec. 18, 2017

• Publishers lose $1.27B yearly to ad fraud, new study finds

  Dec. 13, 2017

• Dentsu Aegis wins Subway's North American media, creative business

  Dec. 12, 2017

• Bloomberg's 24-hour Twitter news network nears debut

  Dec. 12, 2017

• Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company

  Dec. 11, 2017

• Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino

  Dec. 8, 2017

• TAG Certified channels reduce fraud levels by more than 83%, new study says

  Dec. 7, 2017

• ANA declares AI the marketing word of the year

  Dec. 7, 2017

• Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience

  Dec. 7, 2017

• Google yanks YouTube from some Amazon devices in escalation of rivalry

  Dec. 6, 2017

• Dunkin' Donuts opens creative review months after appointing new CMO

  Dec. 5, 2017

• GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations

  Dec. 5, 2017

• The Marketing Dive Awards for 2017

  Dec. 4, 2017

• Disruptor of the Year: Amazon

  Dec. 4, 2017

• Fail of the Year: Pepsi's 'Jump In'

  Dec. 4, 2017

• Campaign of the Year: Burger King's 'Google Home of the Whopper'

  Dec. 4, 2017

• Marketer of the Year: KFC

  Dec. 4, 2017

• Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter

  Dec. 1, 2017

• Amazon's ad business will surpass $2.5B by 2021, Forrester says

  Nov. 30, 2017

• Can Snapchat break the social media mold with its split-feed redesign?

  Nov. 29, 2017

• Report: Big tobacco's court-mandated anti-smoking ads don't go far enough with digital

  Nov. 29, 2017

• Black Friday Twitter engagements totaled nearly 785M, study says

  Nov. 28, 2017

• Old Spice's holiday video spends an hour exploding Yule logs and Terry Crews

  Nov. 27, 2017

• [Infographic] 7 major influencer marketing touchstones

  Nov. 27, 2017

• NFL ad revenue performs well despite protest fervor

  Nov. 27, 2017

• Walmart and eBay take the lead for Black Friday social campaigns

  Nov. 22, 2017

• Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals

  Nov. 22, 2017

• Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey

  Nov. 21, 2017

• Report: A YouTube targeting tool intended to boost brand safety stops working

  Nov. 20, 2017

• Half of agency dollars will divert to freelancers in 10 years, study says

  Nov. 17, 2017

• KFC's $10K 'internet escape pod' wards off Cyber Monday madness

  Nov. 17, 2017

• Tech giants dominate BrandZ's first US brand value rankings

  Nov. 16, 2017

• Study: Starbucks loses top spot for QSR social conversations

  Nov. 16, 2017

• Reuters: Amazon nixes plans for skinny bundle TV service

  Nov. 16, 2017

• Twitter ramps up data business as ad revenue stalls

  Nov. 15, 2017

• Mountain Dew sits new brand mascot down for a contentious interview

  Nov. 13, 2017

• Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

  Nov. 10, 2017

• What Gen Z girls want out of holiday gift-giving

  Nov. 9, 2017

• Colgate Optic White takes center stage on Snapchat for CMA Awards

  Nov. 8, 2017

• NBA gives fans court-side view with VR content deal

  Nov. 8, 2017

• Bud Light drives 20% completion rates for branded in-stream video

  Nov. 7, 2017

• Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign

  Nov. 6, 2017

• Under Armour CMO out after just 15 months

  Nov. 3, 2017

• Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR

  Nov. 3, 2017

• Papa John's picks digital-first Laundry Service as creative AOR

  Nov. 1, 2017

• DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions

  Oct. 31, 2017

• Fox lines up slate of 6-second ads for Thanksgiving NFL broadcast

  Oct. 30, 2017

• Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

  Oct. 27, 2017

• WSJ: McDonald's puts $2B global media buying business under review

  Oct. 27, 2017

• Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke

  Oct. 27, 2017

• Technology shows how to win at Cannes Lions, but are the awards worth it?

  Oct. 26, 2017

• H&M brings on Baz Luhrmann for lavish short film

  Oct. 26, 2017

• Twitter opens new windows into ad transparency for users, brands

  Oct. 25, 2017

• Ford appoints new global CMO in leadership shakeup

  Oct. 25, 2017

• Gap and Janelle Monáe bring people together in diversity-minded holiday campaign

  Oct. 25, 2017

• Butterfinger and Crunch pick Reach Agency as new creative AOR

  Oct. 24, 2017

• KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe

  Oct. 24, 2017

• Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect

  Oct. 23, 2017

• Are big changes on tap for P&G's digital strategy?

  Oct. 23, 2017

• Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters

  Oct. 20, 2017

• Study: Pro sports sites hit by ad fraud from massive 'Sports Bot' operation

  Oct. 19, 2017

• Report: Facebook and Google employees propped up anti-refugee ad campaigns

  Oct. 19, 2017

• Asics refreshes brand identity with some help from Steve Aoki

  Oct. 19, 2017

• Report: Major brands scammed in extensive fraud scheme linked to US ad firms

  Oct. 18, 2017

• Dunkin' runs Halloween costume contest through Instagram

  Oct. 17, 2017

• Burger King continues Wendy's skewering by promoting irate fan tweets

  Oct. 16, 2017

• Facebook's Oculus pumps extra marketing behind second-wave VR push

  Oct. 16, 2017

• Major studios and platforms unite to provide viewers 'Movies Anywhere'

  Oct. 13, 2017

• Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags

  Oct. 13, 2017

• Why Gen Z might signal the end of demographic targeting as we know it

  Oct. 10, 2017

• UPDATE: McDonald's gets burned by 'Rick and Morty' fans as sauce promo backfires

  Oct. 9, 2017

• Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con

  Oct. 6, 2017

• Google converges AI, hardware and software with second-generation products

  Oct. 4, 2017

• 7 critical lessons for marketers from Advertising Week

  Oct. 3, 2017

• Carnival launches OTT streaming channel

  Sept. 29, 2017

• Amazon unveils flurry of new hardware, BMW deal

  Sept. 28, 2017

• Unilever evolves mobile and search to meet modern consumer needs

  Sept. 26, 2017

• Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

  Sept. 22, 2017

• UPDATE: Google plans to acquire HTC assets to strengthen hardware push

  Sept. 20, 2017

• IAB Tech Lab investigates blockchain's potential with new working group

  Sept. 18, 2017

• Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food

  Sept. 15, 2017

• Target puts heavy marketing push behind 12 new private-label brands

  Sept. 11, 2017

• MillerCoors taps non-traditional advertising to brew up interest for new brand

  Sept. 11, 2017

• Gorillaz app code-breaker wins a job at Jaguar Land Rover

  Sept. 6, 2017

• Fox brings 6-second TV ads to NFL broadcasts

  Sept. 1, 2017

• Converse debuts Twitter show with 'Game of Thrones' star

  Sept. 1, 2017

• Dos Equis searches social media for the 'Most Interesting Fan of College Football'

  Aug. 31, 2017

• BuzzFeed dumps policy against banner ads in potential blow to native

  Aug. 29, 2017

• Amazon expands Influencer Program to court YouTube talent

  Aug. 28, 2017

• Snapchat tightens brand safety net with more manual controls, verified influencer accounts

  Aug. 25, 2017

• WPP's dim outlook sends ripple through the industry

  Aug. 24, 2017

• Taxi app Curb drives 300% install growth with location-based social strategy

  Aug. 23, 2017

• Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet

  Aug. 23, 2017

• Can a brand revamp help ESPN hook new viewers?

  Aug. 23, 2017

• Domino's extends partnership with agency CP+B through 2020

  Aug. 22, 2017

• Facebook unveils in-stream ads to monetize video content, new Watch tab

  Aug. 18, 2017

• Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging

  Aug. 18, 2017

• Hyatt promotes message of unity in video short commemorating civil rights

  Aug. 17, 2017

• Taco Bell opens table reservations to try new fried-egg taco

  Aug. 16, 2017

• Airbnb tailors custom travel packages with Vice Media

  Aug. 15, 2017

• Report: TV networks, cutting back ad loads, see falling revenue

  Aug. 15, 2017

• With progress made on brand safety, Google plans more granular ad filters

  Aug. 14, 2017

• Facebook acquires video editing startup to strengthen AR/VR tool kit

  Aug. 14, 2017

• Will blockchain upend digital advertising as we know it?

  Aug. 14, 2017

• Fox finds value in showing fewer TV ads

  Aug. 14, 2017

• Study: YouTube named most loved brand by children for second straight year

  Aug. 11, 2017

• Bud Light 'reintroduces' itself in back-to-basics campaign

  Aug. 11, 2017

• Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'

  Aug. 11, 2017

• GapKids and Lionsgate team for back-to-school campaign centered on inclusivity

  Aug. 10, 2017

• Facebook moves to stop unintentional mobile ad clicks

  Aug. 9, 2017

• Heineken goes broad with digital to boost brand awareness

  Aug. 9, 2017

• Study: Vimeo outdelivers YouTube on email KPIs

  Aug. 8, 2017

• Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video

  Aug. 4, 2017

• Report: Facebook might actually be working on 2 new hardware products

  Aug. 2, 2017

• Pizza Hut's revamped loyalty program pays customers back in points, pizza

  Aug. 2, 2017

• Fanta revives The Fantanas mascots with a twist

  July 31, 2017

• Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock

  July 28, 2017

• La Croix wins over millennial taste buds with Instagram micro-influencers

  July 28, 2017

• Facebook underscores marketing opportunity with short-form mobile video

  July 27, 2017

• Quilted Northern unrolls toilet paper wedding dress designs

  July 26, 2017

• Report: Google steps up fight against fraud, and its findings are alarming

  July 24, 2017

• Forrester: Tech doesn't hamper emotional connection between brands and consumers

  July 19, 2017

• Study: More than 80% of Gen Zers report social media influences shopping habits

  July 18, 2017

• How B-Reel helped Gorillaz throw a virtual house party for the end of the world

  July 17, 2017

• Facebook rolls out Messenger ads globally

  July 12, 2017

• Perrier's social-focused NYC pop-up stokes the 5 senses

  July 11, 2017

• Report: NFL losing top ad spenders as Viagra, Cialis drop out

  July 10, 2017

• Report: Facebook's ad growth continues to slow in Q2

  July 6, 2017

• Mazda highlights Japanese roots to attract Hispanic market

  July 6, 2017

• Facebook plans monthly release of new metrics, measurement tools to appease marketers

  June 30, 2017

• AMC's ad-free service hedges bets on draw of shows like 'The Walking Dead'

  June 30, 2017

• Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key

  June 29, 2017

• Where data wonks say social media sees the most success for marketers

  June 21, 2017

• Brands swing into 'Spider-Man' content with VR, AR experiences

  June 21, 2017

• Mars adds 2 digital execs to accelerate transformation, e-commerce business

  June 20, 2017

• McDonald's orders early end to long-standing Olympics sponsorship

  June 19, 2017

• W Hotels ties rewards to Frogger-like branded video game

  June 16, 2017

• Honda Odyssey has giant monsters battle in multichannel marketing push

  June 14, 2017

• Delta matches with Tinder on globe-spanning selfie wall

  June 9, 2017

• Snap buys Placed for $125M, sharpening location-based marketing strategy

  June 6, 2017

• With 'Wonder Woman,' Warner Bros. takes different marketing tack

  June 6, 2017

• The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers

  June 5, 2017

• Burger King abdicates to actual king of Belgium

  June 2, 2017

• PepsiCo's Propel taps fitness influencers for on-demand Pandora stations

  June 1, 2017

• Study: Twitter tops social media platforms for world leaders

  June 1, 2017

• Papa John's serves up new global CMO

  June 1, 2017

• Coca-Cola's latest packaging play delivers access to music festivals

  May 30, 2017

• Snapchat parent snaps up a drone startup

  May 30, 2017

• Facebook details 3-step strategy for improving viewability

  May 26, 2017

• Walkers Crisps shuts down Twitter video push after troll takeover

  May 26, 2017

• Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift

  May 24, 2017

• Lexus, Mark Ronson help drivers tune up personal soundtracks

  May 23, 2017

• Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

  May 18, 2017

• Facebook moves to punish Live videos that aren't actually live

  May 16, 2017

• Lady Gaga brings some pop to Snaps' new sticker pack

  May 15, 2017

• How marketers can weather influencer marketing's messy puberty phase

  May 15, 2017

• Twitter signs exclusive multiyear NFL live content deal

  May 12, 2017

• M&M's turns Times Square into an interactive 'ARcade' for new flavor

  May 12, 2017

• Snap spotlights command over millennials' attention amid stagnant Q1 growth

  May 11, 2017

• Pinterest upgrades visual search tech with QR capabilities

  May 10, 2017

• Forecast: Mobile biometric payments to hit 2B transactions this year

  May 9, 2017

• Report: Facebook's premium video content slate set to debut next month

  May 8, 2017

• Despite missing 2 hour mark, Nike's marathon stunt was a marketing win

  May 8, 2017

• Houzz app's AR upgrade turns living rooms into virtual showroom floors

  May 8, 2017

• A viral hit on Instagram, Sunny Co.'s red swimsuit promo gets Twitter skewering

  May 5, 2017

• Facebook's next big bets include Ad Breaks, linking ads to sales

  May 4, 2017

• Is Pokemon Go getting a 'Promos' feature?

  May 3, 2017

• Agencies voice concern over objectivity of consultancy audits

  May 3, 2017

• Snapchat opens up viewability into Snap Ad campaigns

  May 2, 2017

• Alexa steps further into Amazon's spotlight as Android app market shuts down

  May 1, 2017

• Report: Lyft surged amid Uber's Q1 woes

  April 28, 2017

• Study: Instagram edges up to YouTube for agency interest

  April 27, 2017

• Flaw in Hyundai mobile app opened door to vehicle theft

  April 26, 2017

• Gorillaz tap digital jukebox location data for 'Humanz' album launch

  April 25, 2017

• The New York Times crosses over to Snapchat Discover

  April 25, 2017

• Mondelez CMO departs for MediaLink consultancy

  April 25, 2017

• Coca-Cola shakes up a signature campaign to deepen personalization

  April 20, 2017

• Wikipedia's also not happy about that Burger King ad

  April 19, 2017

• Instagram Stories passes Snapchat for daily active users

  April 17, 2017

• Is Wendy's about to break a Twitter record?

  April 13, 2017

• In whopper of a story, Google Home plugs ears to Burger King ad

  April 13, 2017

• Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth

  April 11, 2017

• 'It's time for action': 3 ways brands are fighting a broken digital system

  April 10, 2017

• YouTube, in major shift, requires channels have 10K views to run ads

  April 7, 2017

• YouTube TV, Google's bid to conquer OTT, debuts in 5 markets

  April 6, 2017

• McDonald's CMO out amidst exec shakeup

  April 6, 2017

• EMarketer: Ad formats not native to Snapchat see little traction

  April 5, 2017

• UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media

  April 5, 2017

• Snapchat expands Stories search with machine learning

  April 3, 2017

• Study: Instagram commands $1B influencer economy

  April 3, 2017

• Study: 64% of millennials cite Instagram as most 'narcissistic' social media app

  March 31, 2017

• Marriott tours influencers around the world in first original Snapchat series

  March 31, 2017

• Chase experience calls into question effectiveness of programmatic

  March 31, 2017

• Snapchat heads to 2018 Olympics with NBCUniversal

  March 30, 2017

• Facebook invests in new native ad units for Instant Articles

  March 30, 2017

• Facebook Stories might be the social giant's biggest play against Snapchat yet

  March 29, 2017

• The Economist Group taps interactive 3-D, VR to promote Porsche

  March 28, 2017

• Google faces pressure to reduce ad rates

  March 28, 2017

• How the American Heart Association won Giving Tuesday with help from social, search

  March 28, 2017

• Facebook's new Collection ad unit aims to bridge mobile video, commerce

  March 24, 2017

• IPG Mediabrands, investing 'tens of millions' in data, forms new executive role

  March 24, 2017

• Snapchat lines up first live video ad, major studio partnership

  March 22, 2017

• Apple joins Snapchat cloning craze with Clips

  March 22, 2017

• Havas halts UK ad spend on Google as brand safety assurances fall short

  March 17, 2017

• Facebook Stories — another Snapchat clone — sees broader rollout

  March 16, 2017

• Spotify, Waze cross-promote core app features

  March 15, 2017

• Don Draper's pitch for Heinz finally gets the greenlight after 50 years

  March 14, 2017

• Why big brands are cooling off on startup initiatives

  March 14, 2017

• WPP's Sorrell to Google: 'Step up' brand safety

  March 13, 2017

• Google's Video Intelligence API makes video searchable

  March 9, 2017

• Following early bullish period, is Facebook pulling back on Live?

  March 7, 2017

• Amazon's next Alexa devices will have phone, intercom capabilities

  March 6, 2017

• Report: Facebook hears pitches for TV-like content, with notable absences

  March 6, 2017

• How Wildlife Conservation Society tapped digital to grow '5 million strong'

  March 6, 2017

• Denny's cooks up Twitter meme, gets viral smash

  March 3, 2017

• UPDATE: Why the Snapchat IPO matters to marketers

  March 2, 2017

• Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

  March 2, 2017

• Google's new 'playables' format embeds apps inside of ads

  March 1, 2017

• YouTube surpasses 1B daily viewing hours

  Feb. 28, 2017

• Disney trims digital media team, Maker Studios in integration

  Feb. 27, 2017

• YouTube, partner channels get new comScore mobile video measurements

  Feb. 24, 2017

• Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so

  Feb. 23, 2017

• Twitter plans to double down on live video this year

  Feb. 21, 2017

• Snap Inc. touts vision as camera company on investor roadshow

  Feb. 21, 2017

• ComScore gets MRC verified for mobile viewability across ad offerings

  Feb. 16, 2017

• Trump's impact on brands: The story so far

  Feb. 16, 2017

• Report: Twitter plans major retool of its ad business

  Feb. 14, 2017

• Study: Super Bowl ads produced brand lift but little purchase consideration

  Feb. 10, 2017

• Pinterest deepens retail integrations with new visual search tech

  Feb. 9, 2017

• Twitter's ad revenue shrinks in bleak Q4

  Feb. 9, 2017

• Google grants publishers more granular control over ad categories

  Feb. 8, 2017

• Study: Ads showcasing diversity connect more with young consumers

  Feb. 8, 2017

• TV brands looking to extend reach, content turn to Snapchat

  Feb. 7, 2017

• 8 digital marketing takeaways from Super Bowl LI

  Feb. 7, 2017

• Super Bowl throws spotlight on intersection of influencer marketing, destination viewing

  Feb. 6, 2017

• Snap Inc. partners with IPG's R/GA Ventures accelerator program

  Feb. 3, 2017

• Report: Facebook developing set-top box app for premium video content

  Feb. 1, 2017

• Facebook greatly expands third-party measurement partnerships

  Jan. 31, 2017

• IAB Tech Lab revamps Content Taxonomy standardization project

  Jan. 31, 2017

• Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings

  Jan. 27, 2017

• PepsiCo tackles Super Bowl LI with multi-platform digital marketing play

  Jan. 24, 2017

• Duracell's new brand platform puts premium on trust

  Jan. 24, 2017

• With President Trump, brands, agencies report mixed feelings

  Jan. 23, 2017

• The media minefield: How can marketers start making better choices?

  Jan. 23, 2017

• YouTube to showcase 6-second ad format at Sundance

  Jan. 20, 2017

• Baidu leads way in leveraging AR for marketing

  Jan. 19, 2017

• Twitter to drop 'Buy' button in social commerce rollback

  Jan. 18, 2017

• Twitter integrates Vine's video-looping capabilties

  Jan. 18, 2017

• Sony Entertainment CEO is leaving to chair Snapchat

  Jan. 17, 2017

• Report: Ad tech firm Rubicon Project considering sale

  Jan. 17, 2017

• Facebook Audience Network ads reach 1B people monthly

  Jan. 13, 2017

• Pre-IPO, how does Snapchat's value hold up?

  Jan. 13, 2017

• Facebook unveils Journalism Project aimed at bolstering media relations, role

  Jan. 11, 2017

• Google's AR museum experiences hint at marketing potential

  Jan. 10, 2017

• Is marketing technology heading into a really boring year?

  Jan. 10, 2017

• Torture video might raise questions for marketers on Facebook Live

  Jan. 6, 2017

• Pandora launches mobile muted video, responsive display ads

  Jan. 5, 2017

• What 4 of last year's buzziest industry forecasts portend for 2017 and beyond

  Jan. 4, 2017

• Wendy's, Spotify cook up Branded Moments burger promotions

  Jan. 4, 2017

• Snapchat taps AI to boost ad targeting

  Jan. 3, 2017

• 5 times Facebook showed it's still getting the hang of digital marketing in 2016

  Dec. 30, 2016

• Twitter is latest to add 360-degree live streaming

  Dec. 29, 2016

• IAB: US digital ad spend hits highest Q3 on record

  Dec. 28, 2016

• Disney to create original shows for Snapchat

  Dec. 22, 2016

• AT&T enlists Santa to thank loyalty members live on Facebook

  Dec. 22, 2016

• Airbnb gears up to join flight-booking business

  Dec. 20, 2016

• DOJ investigation deepens into agencies' alleged contract rigging

  Dec. 20, 2016

• Twitter finds new use for Vine

  Dec. 19, 2016

• Facebook Messenger debuts Snapchat-like camera, tests new AI features

  Dec. 16, 2016

• The year of the #sponsored post

  Dec. 14, 2016

• Facebook splits Oculus into 2 teams as VR tech accelerates

  Dec. 14, 2016

• Study: Marketers say AI will revolutionize industry even though most don't understand it

  Dec. 14, 2016

• Ahead of Trump, consumer confidence hits highest numbers since pre-recession

  Dec. 12, 2016

• Facebook admits to flubbing more metrics, outlines potential fixes

  Dec. 9, 2016

• Snap Inc., Turner extend partnership with original shows, collaborative ad sales

  Dec. 8, 2016

• Uber enters AI race with new development arm

  Dec. 6, 2016

• Automated imagination: How AI and machine-driven technology shaped marketing in 2016

  Dec. 6, 2016

• General Mills CMO Ann Simonds to depart amid major global restructuring

  Dec. 6, 2016

• Disney, Twitter bring Star Wars marketing into theater lobbies

  Dec. 5, 2016

• Can AI help Facebook police offensive content?

  Dec. 2, 2016

• WPP's GroupM launches massive data and digital services platform

  Nov. 30, 2016

• Ad blocking rates are dropping in Germany — will the US follow suit?

  Nov. 28, 2016

• Express taps influencers for holiday inspiration

  Nov. 23, 2016

• Pandora lets brands target based on genre

  Nov. 22, 2016

• Customer service chatbots: Holiday helper or nightmare 'employee'?

  Nov. 22, 2016

• Instagram Stories integrates live video

  Nov. 21, 2016

• Airbnb launches a print magazine

  Nov. 21, 2016

• Cheetos releases luxury holiday catalog, opens e-store

  Nov. 21, 2016

• Publicis Groupe merges Razorfish, SapientNitro

  Nov. 18, 2016

• Meet 'Miles,' BP's talking, AI-powered gas pump

  Nov. 16, 2016

• Twitter NBA live programming nets first big advertisers

  Nov. 16, 2016

• Following election, Facebook, Google grapple with bad news sites

  Nov. 15, 2016

• Are Snapchat's Spectacles more than just a 'toy'?

  Nov. 14, 2016

• Report: VR delivers big on engagement, emotional response

  Nov. 10, 2016

• 6 takeaways for marketers from the 2016 presidential election

  Nov. 9, 2016

• Vine might not be dead yet

  Nov. 7, 2016

• Google, NFL make play for VR on Daydream View

  Nov. 4, 2016

• What Twitter's uncertain future means for marketers

  Nov. 2, 2016

• Twitter launches two new chatbot services

  Nov. 1, 2016

• Shoppable photos coming soon to Instagram

  Nov. 1, 2016

• What's Facebook dressing up as for Halloween? Snapchat, apparently

  Oct. 31, 2016

• Augmented reality gives brands some new tricks for Halloween

  Oct. 27, 2016

• Report: Twitter may lay off up to 8% of its workforce this week

  Oct. 25, 2016

• Does Zelle stand a chance against Venmo, others?

  Oct. 25, 2016

• P&G's Pritchard urges marketers to mend fences with agencies

  Oct. 21, 2016

• Twitter scoops up a VR manager — will 360 degree video follow?

  Oct. 19, 2016

• What marketers need to know about virtual reality — and why it may be worth a try

  Oct. 18, 2016

• Branded Moments bring vertical video ads to Spotify

  Oct. 17, 2016

• Salesforce officially turns away from potential Twitter bid

  Oct. 14, 2016

• Facebook names "The Sims" vet as head of Social VR

  Oct. 13, 2016

• NFL penalizes teams for sharing content online

  Oct. 11, 2016

• Study: Tapping Twitter for customer service results in up to 20% more consumer spend

  Oct. 7, 2016

• Heading into holidays, Amazon and Google showdown plays out in ads

  Oct. 5, 2016

• At Advertising Week's end, questions linger over utility of AORs

  Oct. 3, 2016

• 4A's: Ad agencies short on diversity, sparking professional reflection

  Sept. 29, 2016

• Waze takes native-esque ads for a spin, with Dunkin' at the wheel

  Sept. 27, 2016

• Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes

  Sept. 26, 2016

• Google pits YouTube impressions against TV with AdWords update

  Sept. 26, 2016

• Agencies hit with audits as transparency issue strains brand relationships

  Sept. 23, 2016

• Google starts chatbot chatter with API.ai acquistion

  Sept. 21, 2016

• Martin Sorrell talks Twitter past, present and future with Jack Dorsey

  Sept. 19, 2016

• Google's Universal App Campaigns can now target for in-app actions

  Sept. 15, 2016

• AdBlock Plus debuts marketplace for acceptable ads

  Sept. 14, 2016